What is inflation and how does it affect you?

Although we are past the worst of the cost-of-living crisis, the Bank of England thinks price rises could hit 4% later this year. What is inflation and how does it impact your personal finances?

Woman walking up supermarket aisle
(Image credit: FG Trade via Getty Images)

Inflation is often mentioned by the government and the Bank of England. You may also have heard of it in connection with the economy and interest rates. In particular, it covers how much prices across different sectors of the economy have risen – from supermarket shops to the cost of jetting off on holiday.

Like most central banks, the Bank of England targets a 2% rate of inflation. This is viewed as optimal for a healthy economy by most economists.

After falling from a peak of 11.1% in October 2022 and returning to the Bank of England’s 2% target last year, inflation has risen again to stubbornly high levels in recent months. The latest report, published on 20 August, shows inflation rose to 3.8% in July.

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“An uptick in inflation can be a cause for concern for consumers as it signals ever-higher prices for everyday essentials. This erodes purchasing power, especially for lower-income households, who spend a larger proportion of their income on necessities,” said Alice Haine, personal finance analyst at investment platform Bestinvest.

“Add to that the extended freeze on income tax thresholds, which means more of people’s earnings are dragged deeper into taxable territory as wages rise, and even a modest increase in inflation can feel unsettling.”

What is inflation?

Inflation is a measure of how much prices have risen over a given time period. Put simply, if you spent £1 on a product this time last year and annual inflation now stands at 10%, that same product is likely to now cost £1.10.

It's a useful way of measuring how our spending power has changed over time, but it also has a real-world impact. For example, inflation rates are used to set the amount by which rail fares and some key utility bills go up. The figure also plays a role when determining how much the state pension will increase by.

Economists believe having some inflation (for example the Bank of England's 2% target) is healthy for the economy because it encourages spending and means GDP can grow. However, soaring inflation can do severe damage to living standards, as we've seen during the cost-of-living crisis.

How is inflation calculated?

Every month, the Office for National Statistics (ONS) checks the prices of hundreds of goods and services in an imaginary shopping basket. This is meant to represent the sorts of things that the average British consumer buys – although it is by no means a perfect science.

It includes supermarket basics like bread, milk and fruit, as well as electrical products, clothes, energy bills, flights, train tickets and accommodation.

The ONS updates the inflation basket every year to reflect changes in UK spending habits. Some new additions for 2025 include VR headsets and yoga mats, while oven-ready gammon joints and newspaper adverts have been removed.

Inflation is expressed through several different indices, but the most widely reported is the Consumer Prices Index (CPI). This is an internationally-recognised measure of inflation.

CPI strips out housing costs like council tax and rent payments. Other indices include these, such as the Retail Prices Index (RPI) and the Consumer Prices Index including Owner Occupiers' Housing Costs (CPIH).

Data within the CPI report, such as core and services inflation, is also used by economists to determine how embedded inflation is in the wider economy. These figures tend to be looked at by the Bank of England when it sets interest rates.

How does inflation affect you?

Inflation affects different people in different ways, and some people will have a higher rate of personal inflation than others depending on their lifestyle.

For example, a 75-year-old person reliant on the state pension is likely to spend a greater proportion of their income on heating and food compared to a 40-year-old high flyer on a City of London salary. But no matter who you are, price hikes will affect your budget, and may potentially reduce the number of things you can afford.

Inflation is also used by the government and businesses to set prices. Things like train fares go up in price every year depending on the inflation rate so that, in theory at least, those services don't lose out from the erosion of the value of the pound.

It can work to your advantage. It's worth bearing the rate of inflation in mind when asking for a pay rise, or if you are a landlord and want to increase rents.

In your own personal finances, you will want to ensure the value of your money keeps up with or at least stays close to inflation. To achieve this, it is important to pick an inflation-busting savings account.

Check out our round-up of the best easy-access accounts, one-year savings bonds, regular saver accounts and cash ISAs.

Once you have built up sufficient cash savings, you may also want to consider investing, provided you are willing to lock the money away for at least five years to ride out short-term market volatility. Investing in a diversified portfolio of assets can be a good strategy for beating inflation.

Data from Barclays looking back over the past 120 years or so shows that equities have outperformed cash 70% of the time, based on a two-year holding period. If you extend the holding period to 10 years, it rises to 91% of the time.

We take a closer look at this topic in our beginner’s guide to investing, and in our piece on saving versus investing.

When is inflation data released?

The ONS reveals the latest inflation figures each month. Each release details the inflation rate for the previous monthly period. The data is released at 7am.

For a full list of upcoming reports, see our calendar of CPI release dates.

Where is inflation heading next?

Inflation is expected to pick up over the next couple of months, peaking at 4% in September, according to the Bank of England. Recent increases have been driven by higher food prices, energy prices and increases in some regulated prices like water bills earlier this year.

There has also been some uncertainty arising from global developments, including changes in trade policy led by US president Donald Trump. “While recent trade agreements mean there is less uncertainty than earlier in the year, we continue to watch closely what this could mean for UK inflation,” the Bank of England said.

Some commentators think higher UK employment costs may also have added pressure in recent months, after the minimum wage and payroll taxes went up in April. Businesses previously warned they might look to raise prices to offset the cost.

While prices have been rising in recent months, the Bank of England still thinks the underlying disinflationary trend is intact. After peaking in September, the Bank expects inflation to gradually fall back towards the 2% target, finally reaching it in the second quarter of 2027.

We share further analysis on the outlook for UK inflation in a separate piece.

Is deflation the same as disinflation?

Disinflation and deflation are two different things, and understanding the difference between them is important.

Disinflation is the process that takes place when the rate of inflation falls. In a disinflationary environment, prices are still rising, but at a slower rate than they once were. For example, inflation hit 11.1% at the peak of the cost of living crisis, compared to 3.8% today. Prices are rising in both environments, but the rate of price increases is lower today.

Meanwhile, deflation refers to when prices fall over time. As enticing as deflation sounds, it is often regarded by economists as worse than inflation. It can result in reduced consumer spending, as people put off purchasing things in the knowledge prices could be lower next week, next month or next year.

This can cause the economy to slow, potentially resulting in recession and higher unemployment rates as companies lay off staff. Deflation can also make debts more challenging to pay off, as the real value of the debt goes up.

What is stagflation?

In recent months, there has been a lot of talk about stagflation. Some analysts think the UK is at risk of falling into this environment. Stagflation refers to a predicament in which economic growth is stagnant while inflation is high.

The resulting economic situation becomes dire as high inflation means the purchasing power of money is eroded while anaemic economic growth and unemployment mean people have less cash to spend.

The UK experienced a long run of stagflation in the 1970s when inflation reached 24.5% in August 1975. At the same time, the economy was contracting – GDP fell by 2.5% in 1974 and 1.5% in 1975.

Is Britain going to enter a similar state of stagflation in the near future? The truth is that it is too early to tell. While some economic indicators (stubborn inflation and low GDP growth) mirror the results you would expect from an economy about to enter stagflation, the situation is still far from being as dire as it was in the 1970s.

We take a closer look in our stagflation explainer.

Ruth Emery
Contributing editor

Ruth is an award-winning financial journalist with more than 15 years' experience of working on national newspapers, websites and specialist magazines.


She is passionate about helping people feel more confident about their finances. She was previously editor of Times Money Mentor, and prior to that was deputy Money editor at The Sunday Times. 

A multi-award winning journalist, Ruth started her career on a pensions magazine at the FT Group, and has also worked at Money Observer and Money Advice Service. 

Outside of work, she is a mum to two young children, while also serving as a magistrate and an NHS volunteer.

With contributions from