Top 10 most expensive coastal locations in the UK

We reveal the most expensive coastal locations in the UK to own a home – should you buy?

Most expensive coastal locations UK - Crail village, County Fife, Scotland
(Image credit: Getty Images)

As summer arrives, a yearning to be by the sea may have you wondering where the most popular coastal locations in the UK are to buy a home.

Coastal locations are a popular choice for buy-to-lets, holiday rentals and homeowners looking to downsize their home as they approach retirement. But Chancellor Jeremy Hunt’s Spring Budget clamped down on furnished holiday lets tax (FHL) in a bid to free up property stocks and fund national insurance cuts, which has had an impact on the coastal housing market.

The latest Lloyds Bank research revealed that Salcombe in Devon is the most expensive coastal location in the UK, where the average house price is £970,657.

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Amanda Bryden, head of mortgages at Lloyds Bank said: “Sea views, sandy beaches, brisk morning dips – it’s easy to see why coastal living is so desirable. Our data shows the most sought-after coastal locations in the country can attract average price tags of close to a million pounds, with in-demand properties often going for much more.”

So, if you really do want to be beside the seaside, what can you expect to pay in the most desirable locations? And where should those on the first rungs of the property ladder be looking for coastal living at a fraction of the cost?

Top 10 most expensive coastal locations in the UK 

The data by Lloyds Bank was compiled by tracking the house price movements of about 198 coastal locations in the UK. 

It found that the most expensive coastal locations in the UK were in the South West region. 

With an average price of £970,657, Salcombe in Devon is the most expensive location for coastal property for the second year in a row. This is actually down by almost a fifth on the average price for the area in 2022, when the average price was £1.2 million.

In second place came Sandbanks in Dorset, which is a popular celebrity neighbourhood (former West Ham football manager Harry Redknapp lives here). The average price tag here is £957,739.

Following Sandbanks is Padstow in Cornwall, where the average house price is £701,979. Cornwall has previously ranked fourth among the best holiday rental locations in the UK. 

We look at the most expensive coastal locations in the UK.

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Top 10 most expensive coastal locations in the UK
Coastal location Average house price 2023
Salcombe £970,657
Sandbanks £957,739
Padstow £701,979
Lymington £648,881
Dartmouth £569,850
Wadebridge £537,337
Lyme Regis £533,526
St. Ives £528,181
Budleigh Salterton £508,139
Kingsbridge £503,525

Source: Land Registry House Price Data (12 months to December 2023)

Top 10 most affordable coastal locations in the UK 

First-time homebuyers will be pleased to know that there are still coastal areas with affordable properties, with the most affordable places being in Scotland. 

Bryden said, “There are more affordable places to call home by the sea, especially the further north you head. Those with a more adventurous streak may want to consider setting up home in Rothesay on the charming Isle of Bute, Scotland, which will set buyers back around £100,000 on average.”

That’s 30% cheaper than equivalent coastal house prices in 2022.

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Top 10 most affordable coastal locations in the UK
Coastal locationAverage house price 2023
Rothesay£101,477
Greenock£107,111
Girvan£107,349
Millport£113,622
Saltcoats£115,372
Campbeltown£115,813
Ardrossan£119,166
Port Bannatyne£119,951
Stranraer£120,157
Fraserburgh£129,606

Source: Land Registry House Price Data (12 months to December 2023)

Should you buy a coastal home?

For those looking to invest in property, buying a seaside home may be a worthwhile option.

Compared to a decade ago, house prices in coastal locations have increased by a staggering 48%, with properties in the South East and Wales more than doubling. But some prices have actually come down – according to the data from Lloyds Bank, the average coastal home now costs £293,710 – down 4% from the previous year.

These are the areas that have bucked that downturn trend:

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Largest property price rises in coastal locations 2022 vs 2023
Coastal locationRegionAverage house price 2022Average house price 20231-year change
InvergordonScotland£114,962£154,293+34%
Menai BridgeWales£297,551£379,472+28%
BurntislandScotland£175,222£207,525+18%
Newbiggin-By-The-SeaNorth East£116,963£136,717+17%
HelensburghScotland£219,574£254,261+16%
St. IvesSouth West£466,659£528,181+13%
SwanageSouth West£441,682£493,745+12%
SheringhamEast of England£337,593£372,476+10%
WickScotland£124,857£137,424+10%
GreenockScotland£97,608£107,111+10%
All coastal locations UK£306,491£293,710-4%

Source: Land Registry (E&W) and ROS (Scotland) - house price data 12 months to December 2022 and 2023

But with falling mortgage rates, lower inflation, buying becoming cheaper than renting and hopes that the Bank of England will cut interest rates, climbing up the property ladder may become a bit easier.

On top of that, with flight prices skyrocketing for overseas travel, including to the most expensive cities in the world, many holidaymakers may find themselves hunting for alternatives, and that’s where coastal locations in the UK hit the jackpot.

However, there are a few things to consider when choosing a coastal location:

  • The closer you live to the sea, the higher the price tag properties come with, especially in spots like Devon and Cornwall. If you opt for an emerging area that hasn’t yet peaked, you might be able to snap up a bargain. 
  • Research the area you’re considering to make sure it suits your lifestyle, even if it’s just for weekend getaways. The winter months could feel bleak, especially if you’re in an isolated area . 
  • If you plan to rent out your property, make sure you add some touches that will attract holidaymakers and add value to your home. Fresh flowers, cosy soft furnishings or even a welcome basket will impress guests.
Oojal Dhanjal
Staff writer

Oojal has a background in consumer journalism and is interested in helping people make the most of their money. Oojal has an MA in international journalism from Cardiff University, and before joining MoneyWeek, she worked for Look After My Bills, a personal finance website, where she covered guides on household bills and money-saving deals. Her bylines can be found on Newsquest, Voice Wales, DIVA and Sony Music, and she has explored subjects ranging from cost of living to politics and LGBTQIA+ issues. Outside of work, Oojal enjoys travelling, going to the movies and learning Spanish with a little green owl.