How to pick an investment platform for your ISA

Investment platforms, commonly known as fund supermarkets, let you buy, sell and hold funds, stocks and trusts. But how do you pick the right one and what should you look out for?

Trolley with money in it
(Image credit: Getty Images)

A new tax year has arrived and many investors will be looking for the best place to open or build their stocks and shares ISA for 2025/26.

Investment platforms have opened up investing to the masses where anyone looking to invest can do without the need to hire a pricey stock broker or an adviser to buy funds or pick a pension for you.

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Kalpana Fitzpatrick

Kalpana is an award-winning journalist with extensive experience in financial journalism. She is also the author of Invest Now: The Simple Guide to Boosting Your Finances (Heligo) and children's money book Get to Know Money (DK Books).

Her work includes writing for a number of media outlets, from national papers, magazines to books.

She has written for national papers and well-known women’s lifestyle and luxury titles. She was finance editor for Cosmopolitan, Good Housekeeping, Red and Prima.

She started her career at the Financial Times group, covering pensions and investments.

As a money expert, Kalpana is a regular guest on TV and radio – appearances include BBC One’s Morning Live, ITV’s Eat Well, Save Well, Sky News and more. She was also the resident money expert for the BBC Money 101 podcast .

Kalpana writes a monthly money column for Ideal Home and a weekly one for Woman magazine, alongside a monthly 'Ask Kalpana' column for Woman magazine.

Kalpana also often speaks at events. She is passionate about helping people be better with their money; her particular passion is to educate more people about getting started with investing the right way and promoting financial education.

With contributions from