Ron Johnson: the retail king’s quest for redemption

Ron Johnson’s spell at JCPenney, following his triumph at Apple, was a disaster. Now, his latest attempt to rescue his reputation has just crashed into bankruptcy.

Ron Johnson
Johnson’s great comeback vehicle has evaporated in the Spac bust”
(Image credit: © David Paul Morris/Bloomberg via Getty Images)

Apple Store inventor Ron Johnson is given to Zen-like aphorisms that slightly miss the mark – instructing employees, for instance, to “ruthlessly eliminate hurry”. It adds to a sense of mixed messages. Beneath his trademark Midwestern calm, a colleague once observed, is “a boiling cauldron” that has powered a career of extremes.

Fêted as a revolutionary retail genius at Apple, Johnson bombed from hero to zero during a disastrous 18-month run at JCPenney, which, a decade on, still makes the lists of great management cock-ups. Ever since, says the New York Observer, he’s “been on a quest for redemption”.

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Jane writes profiles for MoneyWeek and is city editor of The Week. A former British Society of Magazine Editors editor of the year, she cut her teeth in journalism editing The Daily Telegraph’s Letters page and writing gossip for the London Evening Standard – while contributing to a kaleidoscopic range of business magazines including Personnel Today, Edge, Microscope, Computing, PC Business World, and Business & Finance.

She has edited corporate publications for accountants BDO, business psychologists YSC Consulting, and the law firm Stephenson Harwood – also enjoying a stint as a researcher for the due diligence department of a global risk advisory firm.

Her sole book to date, Stay or Go? (2016), rehearsed the arguments on both sides of the EU referendum.

She lives in north London, has a degree in modern history from Trinity College, Oxford, and is currently learning to play the drums.