Bill Gates: the rebooting of a reputation

Microsoft’s founder Bill Gates was once widely criticised as a merciless monopolist. But he has tried to reinvent himself as a global health philanthropist. The coronavirus crisis is his biggest challenge yet.

“The only thing that keeps me awake at night is the thought of a pandemic,” Bill Gates told The Times a year ago. “It’s been 100 years since we had a huge flu epidemic.” So now that his “worst nightmare has come true”, Gates has thrown the huge resources of the Bill and Melinda Gates Foundation (set up “to eradicate diseases”) into the fight against Covid-19 – cementing his image as the world’s most can-do philanthropist.

Routinely described by younger tech moguls as “a visionary role model”, Gates, 64, has seen “several reboots of his public image”, since becoming a billionaire at the age of 31, says The Wall Street Journal. Has this merciless monopolist found his calling as the selfless saviour of the world?

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Jane writes profiles for MoneyWeek and is city editor of The Week. A former British Society of Magazine Editors (BSME) editor of the year, she cut her teeth in journalism editing The Daily Telegraph’s Letters page and writing gossip for the London Evening Standard – while contributing to a kaleidoscopic range of business magazines including Personnel Today, Edge, Microscope, Computing, PC Business World, and Business & Finance.