Trading: Dunelm will keep growing, here's how to play it

Furniture retailer Dunelm surged during the pandemic, but its shares have since fallen back. But it is well placed to take more market share from rivals, says Matthew Partridge. Here, he explains how to play the Dunelm share price.

Kids in a woodland teepee den
The pandemic encouraged everyone to improve their homes
(Image credit: © Dunelm)

Covid-19 has shaken up the world of retail, creating both winners and losers. For the first 18 months it looked as if the home furnishing retailer Dunelm (LSE: DNLM) was one of the winners. Even though its shops were closed, it managed to shift quickly to online sales. It also benefited from people using the money they saved on travel and going out to improve their homes.

Between the end of March and October 2020, Dunelm’s share price nearly tripled. Even as late as last September it was still substantially above the level it was in February 2020. However, over the past year its share price has fallen by more than 40% and is now languishing well below the pre-pandemic level, even though sales are much higher.

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Dr Matthew Partridge
Shares editor, MoneyWeek

Matthew graduated from the University of Durham in 2004; he then gained an MSc, followed by a PhD at the London School of Economics.

He has previously written for a wide range of publications, including the Guardian and the Economist, and also helped to run a newsletter on terrorism. He has spent time at Lehman Brothers, Citigroup and the consultancy Lombard Street Research.

Matthew is the author of Superinvestors: Lessons from the greatest investors in history, published by Harriman House, which has been translated into several languages. His second book, Investing Explained: The Accessible Guide to Building an Investment Portfolio, is published by Kogan Page.

As senior writer, he writes the shares and politics & economics pages, as well as weekly Blowing It and Great Frauds in History columns He also writes a fortnightly reviews page and trading tips, as well as regular cover stories and multi-page investment focus features.

Follow Matthew on Twitter: @DrMatthewPartri