How to invest today? Look to the past, not the future

The past few years have seen so many changes to our way of life that many people said we had entered a “new normal”. But as it turns out, the new normal looks a lot like the old normal, says Rupert Hargreaves. Here’s what to buy now.

Woman getting makeup in an Estee Lauder shop
Estée Lauder's size and the value of its brands give it an edge, even in a recession
(Image credit: © Aidan Crawley/Bloomberg via Getty Images)

Two years ago the world was in chaos as the pandemic gripped the attention of governments and citizens around the world. Every single country was affected in one way or another by the events of 2020 (some more than others) and while the worst of the medical challenges might now be behind us, it looks as if we’re going to be living with the economic repercussions for many years to come.

I’ll admit I don’t have as much experience as some market commentators, but I don’t think it’s an understatement for me to say that the last three years have been some of the most challenging of all time for the investment community – especially in the UK.

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Rupert Hargreaves
Contributor and former deputy digital editor of MoneyWeek

Rupert is the former deputy digital editor of MoneyWeek. He's an active investor and has always been fascinated by the world of business and investing. His style has been heavily influenced by US investors Warren Buffett and Philip Carret. He is always looking for high-quality growth opportunities trading at a reasonable price, preferring cash generative businesses with strong balance sheets over blue-sky growth stocks.

Rupert has written for many UK and international publications including the Motley Fool, Gurufocus and ValueWalk, aimed at a range of readers; from the first timers to experienced high-net-worth individuals. Rupert has also founded and managed several businesses, including the New York-based hedge fund newsletter, Hidden Value Stocks. He has written over 20 ebooks and appeared as an expert commentator on the BBC World Service.