How to benefit from the boom in beauty

New sales techniques, online influencers and structural trends such as growing consumption in emerging markets all bode well for the beauty industry, says Stephen Connolly.

939-CS-634

Investors often wonder where the next "unicorn" a privately held start-up valued at more than a billion US dollars could come from. They might expect it to emerge in sectors such as finance, space travel, or cybersecurity, or anywhere companies are radically changing how we do things. They certainly wouldn't expect it to emerge from a tiny operation in California with just a handful of staff flogging lipstick online at $29 a pop.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
Explore More
Investment columnist

Stephen Connolly is the managing director of consultancy Plain Money. He has worked in investment banking and asset management for over 30 years and writes on business and finance topics.