How to monetise your company's website

If your company has a website, make sure it’s attracting visitors

Google provides several tools to help you boost your online profile
(Image credit: Hocus Focus Studio)

If you’ve gone to the trouble of putting your business on the internet, it’s worth investing just a little more time to ensure that as many potential customers as possible will see it. The top five results on a given Google search get two-thirds of all traffic, while 90% of people don’t look beyond the first page.

That means focusing on search engine optimisation (SEO): ensuring your website is close to the top of search results. While there are consultancies that charge big money for SEO services, there are also many things you can do yourself.

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David Prosser
Business Columnist

David Prosser is a regular MoneyWeek columnist, writing on small business and entrepreneurship, as well as pensions and other forms of tax-efficient savings and investments. David has been a financial journalist for almost 30 years, specialising initially in personal finance, and then in broader business coverage. He has worked for national newspaper groups including The Financial Times, The Guardian and Observer, Express Newspapers and, most recently, The Independent, where he served for more than three years as business editor.