Bernie Ebbers: the downfall of the Telecom Cowboy

Bernie Ebbers had the starring role in the greatest rags-to-riches story in US corporate history. A plot twist at the end turned it into a different kind of morality tale.

When Bernie Ebbers’ former company, Worldcom, was on the brink of collapse in 2002, the deeply religious telecoms tycoon put in an appearance at his local Baptist church in Mississippi where he regularly attended services and taught Sunday school. Ebbers, who died this week aged 78, loudly assured the congregation that “you aren’t going to church with a crook”, notes Reuters. A federal jury in Manhattan thought otherwise – finding him guilty of orchestrating an $11bn accounting fraud – and the “Telecom Cowboy” was sent down for 25 years. 

From milkman to titan

The length of the sentence shocked many at the time. But this was no ordinary corporate implosion, says the Financial Times. Until eclipsed a few years later by the collapse of Lehman Brothers, Worldcom was “the biggest bankruptcy in US history”; investors lost billions. What’s more, “the fraud undid what was seen as one of the great US business rags-to-riches stories of its era”. Ebbers spent nearly two decades transforming a tiny company originally called Long Distance Discount Service into the country’s second-largest telco after AT&T, completing more than 70 takeover deals to do it. In 1997, when it outbid BT to buy MCI for $37bn, the deal was billed as “the largest corporate merger in history”. 

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Ebbers was “a big man in every sense of the word”, says Sky News. He stood at six foot four inches but, typically dressed in a Stetson and cowboy boots, “looked bigger”. Born in 1941 in Edmonton, Canada, he was the son of a travelling salesman who relocated his family to the US. Young Bernie attended school on a Navajo reservation in New Mexico, later returning to Canada to take up jobs as a bouncer and milkman. Those jobs didn’t appeal, so he headed back to the US, becoming first a basketball coach and then a motel-owner in Mississippi. 

“In 1984, the opportunity do something bigger came along.” Reagan’s deregulation threw the telecoms sector open and Ebbers was invited by a member of his local prayer group to get stuck in. Ebbers realised early on that there was money to be made owning fibre-optic lines and Worldcom emerged as a major force in the internet revolution. All the while, Ebbers cultivated “the image of a simple ‘aw shucks’ Southern Baptist”. For many years he didn’t use a phone and claimed “he only sent his first email in 1999” – the year Worldcom’s stock reached a peak value of $160bn. 

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The ostrich defence fails

The unravelling, when it came, was swift, says the Financial Times. Ebbers’ fortunes were tied to the share price: “He had repeatedly borrowed money against the value of his Worldcom stock to buy land, other companies and yachts.” When the shares fell after the dotcom bust amid worries over its debts, Ebbers implored staff to “hit the numbers”. The upshot was that Worldcom began “flattering its earnings”. Ebbers was ousted in 2002 owing $400m to the business. At his trial he deployed the “ostrich defence” – claiming to know nothing about it. But his “folksy manner” failed to swing the jury, particularly after his CFO, Scott Sullivan, and other directors testified against him. 

Ebbers, who was released from prison on compassionate grounds a month before his death, continued to protest his innocence, blaming instead “his subordinates”, says The Daily Beast. And right to the end he retained the support of many ordinary Worldcom workers. “It’s easy to portray Ebbers as a supervillain, but the reality is closer to a Shakespearean tragedy,” noted one punter this week. “His heart was in the right place, but he paid dearly for his arrogance.” 




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