Next has stopped buying its own shares – but don’t sell yours

It's still worth hanging on to your Next shares

Unlike some big-name rivals, clothing chain Next (LSE: NXT) had a great Christmas.

On Friday, it put out an upbeat trading statement sales were up 12% - that had the stock market cheering.

But it was another part of the statement that really caught my eye. Next is suspending its share buyback programme and will pay a special dividend instead.

You might think this is bad news for shareholders. After all, it means a big buyer is leaving the market.

But in fact, I think it's good news. Share buybacks are often very damaging especially when the share price is high. The fact that Next's management team is smart enough to stop now is yet another good reason to hang on to your shares.

Here's why...

How buybacks work

It can invest the cash back into the business. Or it can stick it in the company bank account, and just sit on it. Or it can return it to shareholders.

Traditionally, this was done via a dividend. But an increasingly popular way to return cash is through a share buyback. This is when a company buys some of its shares back from shareholders. Most of the time, this is done during ordinary market trading.

How does this work? Let's imagine you own 100 shares in Company ABC. Over the course of a month, ABC buys back 1% of its share capital, but you don't sell any of your shares.You might think that nothing has changed for you, but you'd be wrong.

On the downside, you own shares in a company that has less cash in its bank account (or is perhaps even borrowing more to buy its own shares). But on the upside, you now own a slightly larger percentage stake in the company.

So why do companies buy back shares, rather than pay dividends? The most persuasive argument for buybacks is that they save tax. If you're a shareholder and you receive a dividend, you're probably going to have pay income tax on that dividend. But you don't have to pay any tax when there's a buyback.

A buyback can also cut a company's tax bill. By buying back shares, a company is altering its capital structure (the way it's funded).

Sometimes companies borrow to fund buybacks, so the company increases its debt and reduces its outstanding equity (shares). It's cheaper to fund a company using debt because interest payments can be deducted from a company's corporation tax bill that's not true for dividends.

The dark side of buybacks

Company bosses often like buybacks because they can boost the share price. That makes bosses feel good, and can also trigger share option payments.

But a craftier wheeze is that share buybacks are also a way to effectively manipulate the profit figures so they look better than they really are. That's because a share buyback can boost a company's earnings per share (EPS).

You see, a share buyback in itself won't boost a company's profits apart from any tax savings. But it will reduce the number of shares outstanding, which means that earnings per share will go up.

So by buying back shares, a chief executive can give the impression that the company is growing when really, it isn't. Many bosses also have bonus deals that are linked to EPS, so they're keen to do anything that can drive that earnings figure up. This leads to the short-termist decisions that economist Andrew Smithers has been particularly scathing of (my colleague Merryn Somerset Webb has written a lot about this.

So share buybacks are often done for entirely the wrong reasons. And this means that they also often destroy shareholder value.

Just as with any other investment, if a company pays too much for its own shares, the remaining shareholders suffer, because some of their money has been wasted on an over-priced investment. These shareholders would have been better off if the money had been returned in a dividend.

Indeed, US investor Warren Buffett is very clear that share buybacks are only justifiable if the share price is below the intrinsic value of the company. At most, he's prepared to pay 110% of the company's net asset value.

It's a shame that more companies' management teams aren't as strict in their criteria. Plenty of research shows that companies often do buybacks at the wrong time - when the share price is too high. For example, recent research from Thomson Reuters suggested that more often than not, share buybacks precede a period of poor returns for remaining shareholders.

This is why it's good news that Next has ditched the buybacks

Next isn't prepared to pay more than £58 a share in a buyback. With the share price now at £60, purchases have been suspended. Instead the company is paying out a £75m special dividend, which works out at 50p a share. If the share price is still above £58 in three months' time, it will pay out another 50p special dividend. And so on.

If you're wondering why Next doesn't just add these 50p special payments to the regular dividend, it's because the company wants to avoid a situation where it has to cut the regular dividend in future. The City hates dividend cuts.

So as I say, I'm impressed that Next directors don't want to pay too much for their shares.

Of course, you could argue that this move is a clear sell' signal for Next shares. After all, the guys who run the company are effectively arguing that their shares are getting too pricey.

But I'm going to hang on to mine. Granted, a price/earnings ratio of 17 isn't cheap, but this is a company with a strong management team and an impressive track record.

And the fact that the directors are disciplined and far-sighted enough to suspend buybacks just makes the company all the more attractive.

So I'm holding on. And if you're looking to buy in the retail sector well, last October, I said that Next was "my favourite retail share". I have to say that even now, it still is.

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