BT’s football coup

BT has made an aggressive move into the pay-TV sector, snatching lucrative football rights from Sky and ITV. But has it paid too high a price? Simon Wilson investigates.

What’s happened?

In a coup that stunned analysts and wiped 11% (a total of £1.6bn) off the value of BSkyB shares, BT Sport – which only began broadcasting 14 weeks ago – has won the auction to cover Champions League and Europa League football from 2015, beating existing long-term UK rights holders Sky and ITV.

(For the footballing refuseniks out there, the Uefa Champions League is the elite [...]

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