Investing in wine: how Cru Wine is reaching new audiences

Gregory Swartberg, founder of fine wine specialist Cru Wine, talks to Chris Carter about how to start a wine collection.

Gregory Swartberg, founder of Cru Wine
(Image credit: Cru Wine)

“That’s quite nice, isn’t it,” says Gregory Swartberg, coming into the room. I turn around. “The collage for the Queen’s Award… That’s what you were looking at, right?” 

I confessed it was. Swartberg is the founder and CEO of fine wine specialists Cru Wine, a ten-year-old start-up that has ranked among the Financial Times’ list of the 1,000 fastest-growing European companies for the last four years. 

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.