Savers tell Reeves: we'll snub stocks and shares ISAs even if cash limit is cut

Chancellor Rachel Reeves could find her rumoured plans to get Britain investing in UK Plc by cutting the cash ISA limit backfire as most savers have said they still wouldn’t switch to stocks and shares if she goes ahead with the move

Rachel Reeves speaking ahead of the Budget where cuts to the cash ISA limit may be announced
Cash savers tell Reeves they will snub stocks and shares ISAs even if limit is cut
(Image credit: WPA Pool/Getty Images)

Cash appears to still be king among the UK’s savers with two-thirds of cash ISA savers saying they would not switch to a stocks and shares ISA even if the limit was reduced, according to new research.

Speculation has been swirling for months chancellor Rachel Reeves will cut the amount of cash savers can put away in an ISA from £20,000 to potentially £10,000 or even £5,000. Current cash ISA savings would be unaffected.

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But research polling 1,400 cash ISA savers – four fifths of whom were aged 65 or over – by Paragon Bank found the majority would not invest in stocks and shares in light of a cut to cash limits. They would switch to regular savings accounts instead, potentially driving up their income tax bill.

Cash ISA tax grab?

Savers are also dubious about the motives behind the rumoured move. In March, when speculation first landed about cutting the cash ISA limit, asked about the potential reduction Reeves said she was seeking to “get the balance right between cash and equities to earn better returns for savers” and “boost the culture of retail investment” in Britain.

But nearly three-quarters (72%) of savers asked in the Paragon Bank survey believe any cut to the cash ISA would in fact be designed to increase tax revenue from savings. Just over half (54%) believe it is intended to increase investment into equities.

Basic rate income taxpayers can earn £1,000 a year in interest before being taxed, but this reduces to £500 for higher rate taxpayers and there is no personal savings allowance for additional rate taxpayers.

Swipe to scroll horizontally
Personal savings allowance by income tax band

Income tax band

Personal savings allowance

Basic rate

£1,000

Higher rate

£500

Additional rate

£0

Many cash ISA savers, far from needing to be nudged into investing by government policies, have said they already typically invest in a balanced portfolio of investments in other asset classes, according to the survey.

While half also hold cash in Premium Bonds, 27% invest directly in company shares and a fifth (21%) invest via investment funds or trusts. Other investments included company or government bonds (7%), property (6%) and alternative investments, such as wine or art (2%).

The primary reason for choosing a cash ISA remains its tax-free interest, cited by 93% of respondents. When asked about their savings goals, just over half (51%) said they save for general purposes, over a third (38%) for financial security, a quarter (28%) for retirement, and just over one in 10 (15%) for emergencies.

The survey also suggested overwhelming support for maintaining or increasing the current £20,000 cash ISA annual allowance, with 57% of savers stating the limit is appropriate and a further 39% calling for it to be raised. Only 1% felt the threshold should be reduced.

Nearly two-thirds of those asked said they already saving between £15,000 and £20,000 annually – close to the current maximum cash ISA allowance.

Cash ISAs are the most widely used type of ISA. In the 2023/24 tax year, 66% of all ISA contributions were to cash ISAs, bringing total cash ISA holdings to £360 billion, according to government figures.

Laura Miller

Laura Miller is an experienced financial and business journalist. Formerly on staff at the Daily Telegraph, her freelance work now appears in the money pages of all the national newspapers. She endeavours to make money issues easy to understand for everyone, and to do justice to the people who regularly trust her to tell their stories. She lives by the sea in Aberystwyth. You can find her tweeting @thatlaurawrites