Netflix’s share price has fallen by two thirds from its peak – is it time to buy?

Video streaming giant Netflix has been losing subscribers – driving its share price to its lowest in six months. So, asks Rupert Hargreaves, should you buy Netflix shares?

Netflix logo
Netflix's customers are walking away from costly subscription packages
(Image credit: © Chesnot/Getty Images)

It’s becoming harder for streaming companies to grow as the race for eyeballs enters a new phase. After a decade of breakneck growth, Netflix (Nasdaq: NFLX), the poster child of the streaming boom, lost 200,000 subscribers in the first quarter, and is warning that it could lose a further two million in the second quarter as “revenue growth headwinds” weigh on growth plans. For comparison, it added 37 million subscribers in 2020.

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Rupert Hargreaves
Contributor and former deputy digital editor of MoneyWeek

Rupert is the former deputy digital editor of MoneyWeek. He's an active investor and has always been fascinated by the world of business and investing. His style has been heavily influenced by US investors Warren Buffett and Philip Carret. He is always looking for high-quality growth opportunities trading at a reasonable price, preferring cash generative businesses with strong balance sheets over blue-sky growth stocks.

Rupert has written for many UK and international publications including the Motley Fool, Gurufocus and ValueWalk, aimed at a range of readers; from the first timers to experienced high-net-worth individuals. Rupert has also founded and managed several businesses, including the New York-based hedge fund newsletter, Hidden Value Stocks. He has written over 20 ebooks and appeared as an expert commentator on the BBC World Service.