Harry Potter publisher Bloomsbury should ride out the economic storm

Bloomsbury – publisher of the Harry Potter books – saw sales boom during lockdown, and it expects to ride out the cost of living crisis too. Rupert Hargreaves delves into the figures.

JK Rowling holding a Harry Potter book
Bloomsbury’s management successfully steered it away from dependence on Harry Potter
(Image credit: © Christopher Furlong/Getty Images)

Investors have poured trillions of dollars into digital infrastructure over the past decade as the demand for cloud computing, online gaming, artificial intelligence and virtual reality services has exploded. We are all spending more time online in the digital world and less time doing mundane things like reading a hardback book.

Against this backdrop you might expect an old-fashioned publishing house like Bloomsbury (LSE: BMY) to be struggling. However, the company has seen its profits explode over the past couple of years. It doesn’t look as if its growth is going to slow down any time soon.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
Explore More
Rupert Hargreaves
Contributor and former deputy digital editor of MoneyWeek

Rupert is the former deputy digital editor of MoneyWeek. He's an active investor and has always been fascinated by the world of business and investing. His style has been heavily influenced by US investors Warren Buffett and Philip Carret. He is always looking for high-quality growth opportunities trading at a reasonable price, preferring cash generative businesses with strong balance sheets over blue-sky growth stocks.

Rupert has written for many UK and international publications including the Motley Fool, Gurufocus and ValueWalk, aimed at a range of readers; from the first timers to experienced high-net-worth individuals. Rupert has also founded and managed several businesses, including the New York-based hedge fund newsletter, Hidden Value Stocks. He has written over 20 ebooks and appeared as an expert commentator on the BBC World Service.