You may not like tobacco stocks, but they treat their investors very well

The tobacco sector may not be ESG-friendly, but it has produced outstanding returns for investors in the past. Rupert Hargreaves looks at whether this can continue – and picks the stock with the best prospects.

Cigarette manufacturing
Regulators are always looking for new ways to clamp down on smoking, and cigarette sales have been trending lower for decades.
(Image credit: © Getty)

On the face of it, tobacco giants Imperial Brands (LSE: IMB) and British American Tobacco (LSE: BATS) are some of the cheapest stocks in the FTSE 100. Imperial is the cheaper of the two. Its shares trade on a forward price-to-earnings (p/e) ratio of 6.4, while British American is on a p/e of 9.

As is so often the case, these stocks are cheap for a reason. The key question for investors is whether those reasons are sufficient to put you off investing in these companies.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
Explore More
Rupert Hargreaves
Contributor and former deputy digital editor of MoneyWeek

Rupert is the former deputy digital editor of MoneyWeek. He's an active investor and has always been fascinated by the world of business and investing. His style has been heavily influenced by US investors Warren Buffett and Philip Carret. He is always looking for high-quality growth opportunities trading at a reasonable price, preferring cash generative businesses with strong balance sheets over blue-sky growth stocks.

Rupert has written for many UK and international publications including the Motley Fool, Gurufocus and ValueWalk, aimed at a range of readers; from the first timers to experienced high-net-worth individuals. Rupert has also founded and managed several businesses, including the New York-based hedge fund newsletter, Hidden Value Stocks. He has written over 20 ebooks and appeared as an expert commentator on the BBC World Service.