The tech bubble has burst – but I still want a Peloton

Peloton was one of the big winners from the Covid tech boom. But it's fallen over 90% as the tech stock bubble bursts and and everything else falls in tandem. Here, Dominic Frisby explains where to hide as markets crash.

Peloton Nasdaq listing
Peloton listed in September 2019 at $29 a share. Yesterday, it hit $11.
(Image credit: © Michael Nagle/Bloomberg via Getty Images)

Did you buy a Peloton in the lockdown?

I know a couple of people who did.

I nearly did – I certainly looked at them online and lusted after one. But then I didn’t get round to buying one.

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I can’t remember why not – it might have been the waiting list; it might be because I don’t have anywhere to put it.

A Peloton, by the way, is an indoor exercise bike that comes with an app with loads of classes built in, so you can have someone shout at you while you cycle. They do treadmills and things as well.

The tech bubble has well and truly burst

Peloton Interactive (Nasdaq: PTON) was one of the go-to stock darlings of the Covid tech boom. It listed on the stock exchange in September 2019 at $29 a share. The IPO price was probably a bit high because over the next month the stock fell by a third to $20.

It rallied a bit, but at the height of the Covid panic in March 2020 it sunk even lower to $17.

Then people like me started wondering how we could exercise during a lockdown. Over the next nine months the stock went up a hundred times. Yes, you read that right.

By January 2021 it was $171. Then it started falling – yesterday it hit $11.

That’s a fall of somewhere between 93% and 94%. It’s now trading at roughly a third of the IPO price.

It can still fall by another 93%. But I still think I want a Peloton – though where would I put it?

Netflix (Nasdaq: NFLX) has gone from $700 in December 2022 to $177 yesterday. It’s “only” fallen by 75%.

But my kids still watch Netflix. I don’t, but that’s because I’m a stroppy old grinch who doesn’t like TV. I can’t bear actors with shoddy diction, you see, and there are rather too many of them. They brutalise the language and nobody seems to care (except me). Another example of falling standards.

Amazon (Nasdaq: AMZN) has gone from $3,773 to $2,177 yesterday. It’s “only” down 43% and it actually makes money – or so I’m told.

The tech bubble has well and truly burst. This cannot be blamed on Vladimir Putin and the war in Ukraine, I don’t think. It was a speculative bubble and speculative bubbles, even though they can go on much longer than is “rational”, pop. Suppressed interest rates and digital money printers endlessly brr-ing keep them going, but one day they pop.

But it’s not like there is anywhere else to go.

Over the last week the “decentralised finance” protocol Terra has fallen by over 90% and, in doing so, collapsed the entire bitcoin and cryptocurrency ecosystem. We are deep in the bleak cryptocurrency midwinter and eyes are bleeding.

Over in the similarly stupidly speculative sector that is junior mining, pain is apparent across the board.

Markets are puking; selfies of speculators now seeking work at McDonald’s abound.

The bearish factors at play are obvious – the war in Ukraine, rising geopolitical tension, inflation, interest rates that don’t reflect inflation, fear that interest rates will soon have to reflect inflation, and the likely popping of the global debt bubble.

Ukraine aside, these aren’t anything new, it’s just now they all seem to matter, when previously they didn’t.

Where can you hide? Cash might be your best option for now

Where to hide?

Bonds are tanking, stocks are tanking, commodities are tanking, precious metals are tanking, cryptocurrencies are tanking, even cash is tanking – in that it’s losing 10% of its purchasing power every year.

Well, that last point may be true, but during a global margin call, cash suddenly starts to look valuable.

The good thing about bear markets is that they don’t last forever. There’s no knowing when this one will end, but it will end, eventually.

At a certain point, real businesses with cash flow are going to look very attractive – if they don’t already.

The secret I guess is to look around at all those companies you wanted to buy when times were good. Have they changed? No? Well, now’s your chance to pick them up at a discount.

When TVs and computers are on sale, people queue overnight round the block to get their bargains. When stocks are on sale, everybody panics and sells.

The lesson is to always keep some cash in reserve for times like this. The problem is that you spend it when you think something is cheap - then it falls by more, and you don’t have any cash left to buy it when it is cheaper.

Gosh, these markets are difficult. The sheer speed of the declines over the last month have been extraordinary.

Are we at peak panic yet? I can see lots of opportunities out there. But I don’t think we are quite at the final flush point yet. But I dare say we are not that far away.

This would seem to be a bear market of the grinding variety. Far more painful than the short and sharp crash-boom variety we saw during Covid.

Stay safe!

Dominic’s film, Adam Smith: Father of the Fringe, about the unlikely influence of the father of economics on the greatest arts festival in the world is now available to watch on YouTube.#


Value is starting to emerge in the markets

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Dominic Frisby

Dominic Frisby (“mercurially witty” – the Spectator) is, we think, the world’s only financial writer and comedian. He is the author of the popular newsletter the Flying Frisby and is MoneyWeek’s main commentator on gold, commodities, currencies and cryptocurrencies. 

His books are Daylight Robbery - How Tax Changed our Past and Will Shape our Future; Bitcoin: the Future of Money? and Life After the State - Why We Don't Need Government. 

Dominic was educated at St Paul's School, Manchester University and the Webber-Douglas Academy Of Dramatic Art. You can follow him on X @dominicfrisby