Nvidia becomes the fourth biggest company in the world - should you invest?

Chipmaker Nvidia is riding the AI wave, and has overtaken Alphabet and Amazon in terms of market capitalisation. Have new investors missed the boat, or will the share price soar higher?

Smartphone displaying Nvidia logo
(Image credit: Getty Images)

Nvidia has become the fourth largest company in the world, with its share price surging 239% in 2023, and a further 51% gain already this year.

As a result, Nvidia is a retail investor favourite. It is the most bought stock globally on eToro so far this year, and regularly appears in the top 10 lists of most popular shares on other investment platforms. It is currently the fifth most bought share on Interactive Investor this year.

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Ruth Emery
Contributing editor

Ruth is an award-winning financial journalist with more than 15 years' experience of working on national newspapers, websites and specialist magazines.

She is passionate about helping people feel more confident about their finances. She was previously editor of Times Money Mentor, and prior to that was deputy Money editor at The Sunday Times. 

A multi-award winning journalist, Ruth started her career on a pensions magazine at the FT Group, and has also worked at Money Observer and Money Advice Service. 

Outside of work, she is a mum to two young children, while also serving as a magistrate and an NHS volunteer.