Why cash is still king: investors take advantage of high interest rates and maximise flexibility

Cash is seen as the most attractive asset class moving into 2024, according to a new survey. But with interest rates forecast to drop, investors are likely to start reinvesting in risk assets soon.

3D abstract background of piggy bank
(Image credit: Eugene Mymrin)

Investors are boosting their cash holdings to capitalise on peak interest rates, with many adding to their cash ISAs and savings accounts.

A survey by the trading and investment platform eToro reveals that cash is seen as the most attractive asset class, ahead of equities, bonds and crypto.

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Ruth Emery
Contributing editor

Ruth is an award-winning financial journalist with more than 15 years' experience of working on national newspapers, websites and specialist magazines.


She is passionate about helping people feel more confident about their finances. She was previously editor of Times Money Mentor, and prior to that was deputy Money editor at The Sunday Times. 

A multi-award winning journalist, Ruth started her career on a pensions magazine at the FT Group, and has also worked at Money Observer and Money Advice Service. 

Outside of work, she is a mum to two young children, while also serving as a magistrate and an NHS volunteer.