The two nightmares facing investors
Rising inflation and weaker earnings suggest markets are set for a spell of toil and trouble, says Philip Pilkington.

Even before the outbreak of war last week, investors were getting rattled. Inflation is here to stay and markets are rightly concerned that 2022 will see the first in a series of US central-bank interest-rate rises.
How many rises do the markets fear? It depends on what day you ask them. When the clock struck 12 on New Year’s Eve, the markets were expecting two or three rate rises in 2022. At the time of writing, they are expecting six or seven.
This alone is enough to explain the sluggishness in markets. The S&P 500 now stands almost 5% lower than it was six months ago. The Nasdaq Composite is down more than 11% in the same period. Pity the person who bought into bitcoin close to its November peak, as it is now nearly 35% lower.
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Rates rises mean higher risk for investors. Investors argue for higher equity weights when interest rates are low. By the same logic, they should argue for lower weights when interest rates rise.
Individual investors are today overweight equities more than at any time in history. In the third quarter of 2021, US households were holding 37.4% of their financial assets as equities, beating out the previous peak of 32.5% – at the height of the dotcom bubble in the first quarter of 2000 – by a wide margin.
But rising interest rates are not the only headwind on the horizon for stockmarkets. Since the market dip in the first quarter of 2020 in response to the outbreak of Covid-19, markets have been getting pleasant surprises when earnings have been reported. Until the third quarter of 2021, earnings per share (EPS) estimates would rise as earnings season set in – that is, when companies publish their quarterly reports. Six weeks from the start of earnings season, estimates would rise by anywhere from 10%-20%.
Running out of surprises
The reader can imagine how this might build excitement in markets. Equity analysts would go into the earnings season expecting a decent outcome and would set their price targets on stocks in line with this – but would instead be confronted with windfall earnings. They would then raise their EPS estimate and price target. Seeing these windfall gains every earnings season for a whole year builds excitement on top of excitement.
That is now all over. Since the last earnings season in the fourth quarter of 2021, we have seen very little upward revision of EPS estimates. Forward estimates, which for the past year have risen in step with EPS revisions, have now actually fallen slightly.
To some extent this might be due to markets losing the capacity for surprise. That is, by baking in more and more windfall gains, markets may be difficult to shock at this stage. However, much of it is probably due to softer earnings.
We are getting some hint of this with the recent price action in stocks such as Meta Platforms (formerly Facebook) and Netflix. The Meta share price is down more than 45% from where it was six months ago; Netflix is down 33%. Until recently, these stocks were top of the deck, being part of the FAANG group (Facebook, Apple, Amazon, Netflix, Google). Now they look like dogs. They tanked because of serious problems with the business models of both companies.
Put simply, Meta and Netflix are finding that competitors such as TikTok and Amazon are taking their business. However, even tech companies with more solid business models are taking a hit. Amazon is down more than 12% in six months, while Google’s parent company Alphabet is down more than 7%.
This is due to the lockdown bonanza coming to an end for these companies. With high streets closed during lockdowns, consumers turned online for their shopping and entertainment. But as the world opens back up, consumers are re-engaging with the “meat world” of “in real life” (IRL, as the kids say) human interaction.
The lockdowns were great for large-cap, publicly traded companies, which saw their already entrenched monopolies gain even more monopolistic power thanks to government edicts. This papered over the cracks in shaky companies such as Meta and Netflix and gave more solid players like Amazon and Google a boost. But as with the EPS revisions, this trend, too, is now at an end.
So, here we are. Two unrelated nightmares to weigh on investors: rising inflation and interest rates on the one hand, and the end of the lockdown-induced earnings bonanzas on the other. Mr Market is going to have to come up with some fresh magic if he wants to continue lifting equity valuations ever higher and not succumb to a spot of toil and trouble.
Perhaps, to quote Shakespeare, he might try eye of newt and toe of frog. If that doesn’t work, he can switch to wool of bat and tongue of dog. But he’d better do so soon. Markets are feeling soft right now.
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Philip Pilkington is a macroeconomist and investment professional. He is the author of the book The Reformation in Economics, and blogs at Fixing the Economists and on Twitter @philippilk
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