How coronavirus is affecting the art market

The extraordinary boom in art fairs has suddenly fizzled out.

The art world may emerge from lockdown in better shape © Getty

David Hockney, creator of Britain’s most expensive artwork by a living artist, is in lockdown. But he isn’t letting it get to him. From Normandy, where he is staying, the resourceful 82-year-old whipped out an iPad and “painted” a picture of bright yellow daffodils. He called it Do remember they can’t cancel the spring. Sadly, Hockney’s latest two exhibitions in London – at the National Portrait Gallery and the Annely Juda Fine Art gallery – have not been able to escape the spread of the coronavirus. Both have been closed, as have galleries, museums and art fairs around the world. Art Basel Hong Kong, the biggest art fair in Asia, had been due to open its doors last week. But it wasn’t cancelled entirely. Like Hockney, it and the galleries have instead embraced a convenient digital format. 

A case of “fairtigue”

Of the 242 galleries that were due to appear at Art Basel Hong Kong, 235 have taken up residence in its online viewing room instead. So many visitors piled into it in the first 20 minutes that the platform was temporarily paralysed, Artnet News reports. But there’s no doubt the global disruption is hurting the art market, particularly the smaller players. 

Advertisement - Article continues below

That’s partly down to the market having expanded so quickly – from 140 international art fairs at the last financial crisis to 300 as of last year. Exhibiting is also an expensive business. “For the past few years, galleries operating below the stratospheric levels have been struggling to keep pace with the financial pressures of showing at fairs all over the world,” says Melanie Gerlis in the Financial Times. Five-figure exhibiting fees, flights, shipping, hotels, dinners with clients and rent have led to what has become known as “fairtigue”. The same is true of collectors. “If there were fewer regional art fairs, but stronger online offerings, it could do everyone – and the environment – a favour,” David Zwirner, a “heavyweight” dealer, tells Gerlis.

Advertisement - Article continues below

Not everybody shares that view. While “the international art fair phenomenon has become a travelling circus”, says Ted Loos in The New York Times, “there are serious collectors everywhere, particularly for contemporary art, and they do not always want to get on a plane to look at a work they may want to buy. The majority of art fairs are for the people who live in the host city”. The Dallas Art Fair and Art Brussels are two that cater to “the local base of collectors”, he points out. 

Advertisement - Article continues below

Whether they and others like them survive the shake-out remains to be seen. But the current lockdown could also turn out to have been beneficial to the art market. An awful lot of people are, after all, sitting at home with little to do but log on (see right). “When you work from home, the state of your home takes on new importance,” says Tim Schneider on Artnet News. “Not every member of this demographic will decide to fill the void with fine art, of course. But many others will – or, at least, could – once the world stabilises enough for discretionary spending to seem justified again. If so, that represents a huge opportunity for artists and dealers.” Every spring cloud has its silver lining.

Going for gold

Gold coins

“Collectors are bored,” Gregory Edmund of auction house Spink tells This is Money’s George Nixon. “They are trapped at home, unable to get any mental stimulus other than depressing news stories… so they flocked to our online-only… sale platform and merrily bid away.” That was perhaps one reason for the successful sale of over 500 coins. Another, Edmund points out, is the great “trust in modern technology” as part of “our changing consumer spending habits”. Many of the coins were also gold, which, due to turbulence in the stockmarkets, “suggests investors are once again looking to the commodity”, says Nixon. 

Advertisement - Article continues below
Advertisement - Article continues below

A £3 gold coin (ie, 60 shillings, pictured) was the highlight of the sale. Known as a “triple-unite”, depicting King Charles I, it was struck at Oxford in 1643 for royalist forces during the English Civil War. It was the largest hand-made coin produced in England prior to the Restoration in 1660 and it fetched £65,000, before fees. A five-guinea coin from 1713, with the face of Queen Anne, sold for £26,000, three times its upper estimate; and a £5 coin from 1826, depicting George IV, fetched a “whopping” hammer price of £55,000. “One investor appeared to really take the long-term view”, says Nixon, in successfully bidding £7,500 for a Dobunni tribe Celtic coin dated between 25 BC and 5 BC, “an Iron Age coin predating the Roman invasion of Britain”.

Shopping for art online

“The internet has proved not only an efficient research tool [for buying art online], but also often provides an acceptable substitute for the real thing,” says Colin Gleadell in The Daily Telegraph. For art collectors currently unable to leave their homes, “there is an incalculable amount of art out there to sift through on your screens”.

Artfinder is a “friendly and unpretentious” online platform that connects buyers with independent artists and the prices are affordable. “I wouldn’t recommend any of it – just as I could not recommend buying art off the Hyde Park railings,” says Gleadell. You may like what you have bought, “but I would wager you will never get your money back in a discriminating marketplace”. So buyer beware. 

Also beware the rapid expansion in the online marketplace, which has reached saturation. Online auction platforms Auctionata and Paddle8 are two recent high-profile casualties of the pull-back. Look for companies with “established reputations in valuing and selling collectables in the traditional way”, such as Sotheby’s, Christie’s and Bonhams. That said, online dealer Artsy has a “foothold” in representing a wide range of art. The Saleroom, and are three big online auction aggregators and sources for information on upcoming sales.



Investment strategy

How the fear of death affects our investment processes

Many of our investment decisions are driven by one simple fact: the knowledge that, one day, we will be dead. Here, in an extract from his new book, J…
2 Jan 2020

The good investments of the 2010s – and the bad

John Stepek takes a look back on which investments did well and which did badly in the decade that’s about to come to an end.
26 Dec 2019
Share tips

Alternative investments: three hidden gems beyond stocks and bonds

Alternative investments such as private equity or commodities are one of the oldest forms of investment, says professional investor Alex Barr. Here. h…
16 Sep 2019
Alternative investments

New ways to profit from a love of whisky

Chris Carter looks at the latest online developments for whisky lovers.
29 May 2020

Most Popular


These seven charts show exactly why you must own gold today

Covid-19 is accelerating many trends that were already in existence. The rising gold price is one such trend. These seven charts, says Dominic Frisby,…
3 Jun 2020

Disease, rioting and mass unemployment – so why are markets soaring?

Despite some pretty strong headwinds in the last year, America’s S&P 500 stock index is close to all-time highs. John Stepek explains why markets seem…
4 Jun 2020
EU Economy

Why a stronger euro is good news for investors

The fragile state of the eurozone has for a long time brought the threat of deflation. But the ECB’s latest moves have dampened those fears. John Step…
5 Jun 2020