NetPlay TV unveils strong first quarter results
Gaming company NetPlay TV reported strong first quarter performance following an increase in new casino players.
Gaming company NetPlay TV reported strong first quarter performance following an increase in new casino players.
The group reported a 42% increase in new depositing casino players to 17,712 from 12,436 the year earlier. Depositing casino players are paying customers as opposed to idle subscribers.
Mobile and tablets accounted for 34% of all new depositing players and 30% of total net revenue, up from 9.0% in the first quarter.
The growth in new depositing and total depositing customers year on year has resulted in a 39% year-on-year jump in total net revenue following an increased investment in marketing.
"The group continues to diversify its marketing," NetPlay TV said in a statement.
"During the first quarter, the group has invested more heavily in pure online marketing to complement the existing TV advertising spend. Early indications are that this investment is yielding positive results."
RD