Aegis Group, a media and digital communications group, has acquired the Hungarian Out-of-Home agency PPI Central Europe.
PPI will be rebranded to become part of the Posterscope EMEA division of Aegis's Posterscope Worldwide. The value of the gross assets of PPI at the end of 2011 was €1 million.
The acquisition is aligned with Aegis Group's strategy of broadening its service offering.
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In a statement the firm said: "The new operation will add further strength to our comprehensive European network and bring new client opportunities into play by opening up central Europe."
NR
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