Heineken puts fizz back into its shares

Heineken (HEI.AS, e28.08) is 'supposed to refresh the parts that other beers cannot reach', says Simon Nixon at Breakingviews.com, but its share price over the past few years has been 'about as appealing as flat lager'.

Heineken (HEI.AS, e28.08) is "supposed to refresh the parts that other beers cannot reach", says Simon Nixon at Breakingviews.com, but its share price over the past few years has been "about as appealing as flat lager".

Exposure to Europe and the US dollar have left it trailing in the wake of more swashbuckling rivals, such as InBev and SABMiller, which have "substantial" exposure to emerging markets.

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Annunziata Rees-Mogg

Annunziata was a deputy editor at MoneyWeek, covering financial markets, politics, economics and comment pieces. She then went on to the Daily Telegraph as a lead writer where she wrote a column on young women’s financial issues. She was briefly a member of the European Parliament for the East Midlands region in the UK as part of the Conservative Party.  Annunziata continues to write  as a freelance journalist.