How and where to buy gold coins and bars

We have compiled a directory of leading gold brokers where you can buy gold bullion, coins and bars online, over the phone or even in branch.

New to gold or would like to learn more? Read our beginner’s guide to investing in gold and guide to buying gold bullion.

Company name Year founded Buy in branch Buy by phone Buy online Branch locations
Physical Gold Ltd 2008 N Y N London
LinGOLD.com 2010 N Y Y Geneva
The Gold Bullion Company 1993 Y
(over £1,000)
N y Birmingham
Bullion By Post 2008 Y Y Y Birmingham
UKBullion 1989 N N Y Wolverhampton
Coin Invest Direct 2007 Y
(Germany)
Y Y London
Goldcore 2003 N Y Y London & Dublin
GoldMoney 2001 N N Y Jersey
Gold Made Simple 2010 N N Y London
BullionVault 2005 N N Y London
Baird & Co 1967 Y
(via agents)
N Y London
ATS Bullion Ltd 2002 Y Y N London
Chards 1964 Y Y Y Blackpool
Atkinsons the Jewellers 1990 Y Y Y Birmingham
SA Bullion 2005 Y Y N Cape Town

We have also compiled a list of stock-exchange listed funds (ETFs) which aim to track the price of gold. If you’d like to know more about ETFs, see: All you need to know about exchange-traded funds

Name of ETF Ticker Annual fee Editor’s comments
ETFS Gold Bullion Securities LSE:GBSS 0.40% Physically-backed sterling-denominated gold ETF. Can be held in a Sipp, but not an Isa.
ETFS Physical Gold LSE:PHGP 0.39% Physically-backed sterling-denominated gold ETF. Can be held in a Sipp or an Isa.
ETFS Physical Gold LSE:PHAU 0.39% Physically-backed dollar-denominated gold ETF. Can be held in a Sipp or an Isa.
ETFS Physical Swiss Gold LSE:SGBS 0.39% If you don’t trust the UK or US governments you may want to invest in gold held in Switzerland.
ETFS Short Gold LSE:SBUL 0.98% A way to bet on the gold price falling. Most suitable for short-term holdings.
ETFS Leveraged Gold LSE:LBUL 0.98% Designed to deliver double the rise in gold (and double the fall).
ProShares Ultra Gold NYSE:UGL 0.95% Designed to deliver double the rise in gold (and double the fall).
SPDR Gold Trust NYSE:GLD 0.40% US-listed physically-backed gold ETF – the most popular with investors.

Important information about this page: We’ve done our utmost to make this table as comprehensive as possible, including as many service providers as we can. We do not recommend a particular service and you should always select the service that’s right for you. If you spot something that is not correct or feel there is a leading service provider missing, please contact us.


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Metals and Miners is a regulated product issued by Fleet Street Publications Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA No 115234). Your capital is at risk when you invest in shares, never risk more than you can afford to lose. Please seek independent financial advice if necessary. Fleet Street Publications Ltd. 0207 633 3600.

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