NFU Mutual and M&S among most trusted insurers as big brands beat smaller rivals

Value for money is a big concern for customers buying insurance, helping to send overall trust scores down to a four year low

Umbrella protecting home, car, family and wealth
NFU Mutual and M&S among most trusted insurers as big brands beat smaller rivals
(Image credit: Getty Images)

Household names have secured the top spots in the nation’s hearts as the most trusted insurers, new research found, with lesser known challengers failing to convince the public.

Home, travel, car and pet insurers were weighed and measured by consumer rights group Fairer Finance, and ranked according to how much faith people had in them.

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Top five most trusted firms for car insurance

Insurer

Trust rating

NFU Mutual

77.33%

John Lewis

72.84%

Santander

70.63%

BMW

70.27%

Bank of Scotland

67.76%

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Top five least trusted firms for car insurance

Insurer

Trust rating

Policy Expert

43.68%

esure

43.03%

Budget

42.86%

Zenith Insurance

42.26%

Go Skippy

37.56%

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Top five most trusted firms for home insurance

Insurer

Trust rating

Ecclesiastical

77.42%

NFU Mutual

70.50%

TSB

68.75%

Bank of Scotland

67.25%

Nationwide

66.99%

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Top five least trusted firms for home insurance

Insurer

Trust rating

Ageas

40.63%

Swinton

40.08%

Homeprotect

37.34%

Quotemehappy

36.07%

Intelligent Insurance

35.51%

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Top five most trusted firms for travel insurance

Insurer

Trust rating

Marks & Spencer

64.61%

British Airways

61.86%

Jet2.com

60.89%

Holidaysafe

60.14%

LV=

59.79%

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Top five least trusted insurers for travel insurance

Insurer

Trust rating

Southdowns

37.30%

Ageas

36.47%

Insure & Escape

36.21%

Direct Travel Insurance

36.17%

GoodToGo Insurance

34.24%

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Top five most trusted firms for pet insurance

Insurer

Trust rating

PDSA

67.31%

Muddy Paws

64.86%

RSPCA

63.77%

The Kennel Club

61.69%

Petplan

60.53%

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Top five least trusted firms for pet insurance

Insurer

Trust rating

Petgevity

46.01%

Petguard

43.64%

The Insurance Emporium

42.11%

Purely Pets

41.07%

Pet-Insurance.co.uk

40.44%

Laura Miller

Laura Miller is an experienced financial and business journalist. Formerly on staff at the Daily Telegraph, her freelance work now appears in the money pages of all the national newspapers. She endeavours to make money issues easy to understand for everyone, and to do justice to the people who regularly trust her to tell their stories. She lives by the sea in Aberystwyth. You can find her tweeting @thatlaurawrites