Why this flagship listing could be bad for Hong Kong

Rusal's IPO in Hong Kong offers a warning to the territory on what it should avoid if it wants to be Asia's financial centre.

Is the fact that Russia's Rusal has chosen to list in Hong Kong an encouraging sign of the market's growing relevance to foreign firms? Not really. In fact, this messy deal offers more warnings on what the territory should avoid if it wants to be the financial centre of the Asian century.

The aluminium group controlled by controversial oligarch Oleg Deripaska originally planned to float in London in 2007, but put this off while it pursued a tie-up with Norilsk Nickel. That bid collapsed during the financial crisis, and the heavily indebted Rusal found itself in a sticky situation.

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Getting that off the ground hasn't proved easy. The Hong Kong exchange had serious reservations about the IPO, centring on Rusal's debts. Approval was subject to unprecedented conditions aimed at keeping it out of the hands of retail investors: investors in the IPO must subscribe for a minimum of HK$1m ($129,000) each, and once listed it will trade in lots of HK$200,000.

Given that level of squeamishness, the exchange should have been firm and rejected the listing outright. While a flagship Russian IPO might seem a good way to lure more non-Asian firms to Hong Kong, lowering your standards often turns out badly.

Take Singapore, whose efforts to attract Chinese firms resulted ina number of scandals as boom turn to bust.

Or indeed London, which allowed a flood of poor quality listings on the second tier Aim market. That put the City at the head of the IPO table in 2006. This year, it fell out of the top ten.

The new number one? Hong Kong, riding high on the China boom. Hopefully its success wont be so fleeting. But giving a home to stocks like Rusal is no way to assure that.

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Cris Sholto Heaton
Contrbuting Editor

Cris Sholt Heaton is the contributing editor for MoneyWeek.

He is an investment analyst and writer who has been contributing to MoneyWeek since 2006 and was managing editor of the magazine between 2016 and 2018. He is experienced in covering international investing, believing many investors still focus too much on their home markets and that it pays to take advantage of all the opportunities the world offers.

He often writes about Asian equities, international income and global asset allocation.