Just Group has the wind behind it – should you invest?

Just Group, a retirement products provider, is well placed to profit from a growing annuity market

Just Group plc logo
(Image credit: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Retirement products business Just Group (LSE: JUST) has had a mixed time as a public company. It floated towards the end of 2013, and the shares quickly soared 35% above the initial public offering (IPO) price. The euphoria didn’t last. A year later, the stock was trading below the IPO price, as investors struggled to buy into the growth story.

Just was formed to develop and sell retirement products into the UK market. That’s a tough ambition at the best of times, but it’s even harder for a new business trying to break into the market. The UK retirement savings market is dominated by giants such as Legal & General, Aviva and Prudential, which have been around for generations. People know and trust these brands.

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Rupert Hargreaves
Contributor and former deputy digital editor of MoneyWeek

Rupert is the former deputy digital editor of MoneyWeek. He's an active investor and has always been fascinated by the world of business and investing. His style has been heavily influenced by US investors Warren Buffett and Philip Carret. He is always looking for high-quality growth opportunities trading at a reasonable price, preferring cash generative businesses with strong balance sheets over blue-sky growth stocks.

Rupert has written for many UK and international publications including the Motley Fool, Gurufocus and ValueWalk, aimed at a range of readers; from the first timers to experienced high-net-worth individuals. Rupert has also founded and managed several businesses, including the New York-based hedge fund newsletter, Hidden Value Stocks. He has written over 20 ebooks and appeared as an expert commentator on the BBC World Service.