Buy for the post-Covid bounceback, but buy carefully

There are still plenty of risks in the market, but as the world returns to normal, demand will surge and earnings will rise. Merryn Somerset Webb explains what to buy to benefit from the end of Covid.

Sometimes things are obvious. That was true in late February when an overpriced market hit a seemingly terrifying virus. The market started to crash. I wrote that you would be mad to buy the dip. It was true again in early March. Things were beginning to look too cheap, virus or no virus. Start thinking about what to buy, I said.

Then came the end of March, the point when you really needed to be buying. I wasn’t sure that you should go all in (most bear markets test their lows a few times). But most markets were at 20-year lows in terms of their Shiller cyclically adjusted price/earnings (Cape) ratio, one of the better indicators of long-term value. On a decade view, 90% of markets were showing negative returns.

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Merryn Somerset Webb
Former editor in chief, MoneyWeek