Why you should always be sceptical of new funds promising miracle returns

Many market-beating strategies could be an illusion caused by the constant search for new ways to sell funds, says Cris Sholto Heaton.

Index performance after ETF launch
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There’s a well-known problem in many fields of research where findings from one group of researchers can’t be confirmed by others who try to repeat the same experiment. Areas such as psychology, sociology and medicine are especially prone to this – one study found that only half of a set of psychology experiments could be reproduced, with a number of high-profile and influential findings turning out to be false.

This isn’t necessarily because of fraud on the part of the original researchers; patterns will often emerge by pure chance if you crunch a set of data for long enough, and the incentive for researchers to keep crunching until this happens means that they can end up with a finding that appear to be statistically significant but is really just noise.

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Cris Sholto Heaton
Contrbuting Editor

Cris Sholto Heaton is the contributing editor for MoneyWeek.

He is an investment analyst and writer who has been contributing to MoneyWeek since 2006 and was managing editor of the magazine between 2016 and 2018. He is experienced in covering international investing, believing many investors still focus too much on their home markets and that it pays to take advantage of all the opportunities the world offers.

He often writes about Asian equities, international income and global asset allocation.