GameStop, short-sellers, Reddit rebels and Wall Street’s wonky plumbing

What was the furore over US retailer GameStop really about? Is silver the next big social media-driven trade? And what does any of this mean for sensible long-term investors? John Stepek tries to unravel the story.

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You have to hand it to them. They had a good go at giving the suits a run for their money. But now it seems that the army of ordinary speculators (more than eight million at last count) who banded together on social-media site Reddit under the “r/wallstreetbets” bulletin board, has been defeated. “Buy and HODL” was the battle cry. But as of the time of writing, GameStop – the original battleground stock – has slid from a peak above $400 to below $100, while other target stocks have also tumbled. Meanwhile, in the commodities market, silver spiked on rumours that it was next, then tumbled as rapidly as it had gone up. Is the dream in ruins? Has “The Man” crushed the little guy once again, or is this about something else altogether? Let’s start by looking at what actually happened here.

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John Stepek

John Stepek is a senior reporter at Bloomberg News and a former editor of MoneyWeek magazine. He graduated from Strathclyde University with a degree in psychology in 1996 and has always been fascinated by the gap between the way the market works in theory and the way it works in practice, and by how our deep-rooted instincts work against our best interests as investors.

He started out in journalism by writing articles about the specific business challenges facing family firms. In 2003, he took a job on the finance desk of Teletext, where he spent two years covering the markets and breaking financial news.

His work has been published in Families in Business, Shares magazine, Spear's Magazine, The Sunday Times, and The Spectator among others. He has also appeared as an expert commentator on BBC Radio 4's Today programme, BBC Radio Scotland, Newsnight, Daily Politics and Bloomberg. His first book, on contrarian investing, The Sceptical Investor, was released in March 2019. You can follow John on Twitter at @john_stepek.