How small investors are creating a world of pain for short sellers
Betting on falling share prices should have paid off amid the pandemic. Yet short-sellers are feeling the squeeze.

Short-selling is the act of profiting from share prices going down. The short-seller borrows shares from someone who owns them (often an index fund), pays them a small fee for the rental, and sells them. They wait for the price to fall, buy the shares back for less than they sold for, return them to the owner, and pocket the profit.
But what happens if the price goes up? That’s what short-sellers of GameStop, a struggling US video-game retailer, just learned the hard way. Matthew Partridge goes into depth here, but put simply, lots of short-sellers have been betting against the stock because video games are increasingly sold online, even before you consider the impact of the pandemic on physical shops. Turnaround interest from activist investor Ryan Cohen had triggered a bit more optimism about the stock. But the big moves came when a gang of private investors clubbed together on social-media site Reddit to bet on the price rising. The scale of the bets drove the share price higher, forcing stretched short-sellers to cover their shorts by buying the stock, in turn sending it even higher. GameStop’s shares are now up around 300% since the start of the year. Short-sellers collectively lost about $6bn.
It’s not just GameStop
The story is a useful insight into how shorting can go wrong and why most private investors should avoid it. Profiting from shorting demands more time and attention than going long – you have to get your facts and timing right and if you don’t, the consequences can be severe. So while we do look at ideas for short trades in the magazine (again, see page 25), ensure you grasp the risks before you consider making such bets.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
More importantly for non-traders, this is yet another sign of extreme market excess. As John Authers says on Bloomberg, GameStop is just the most eye-catching example of shorts being “squeezed”. According to Andrew Lapthorne of Societe Generale, small firms in the US with the heaviest short interest have also made the sharpest share-price gains this year. This follows a woeful performance for shorting in 2020 – indeed, this week big short-seller Melvin Capital, headed by Gabe Plotkin, a manager with a strong record, raised $2.75bn from hedge fund tycoons Ken Griffin and Steve Cohen after taking heavy losses.
As Authers puts it, it’s not that the shorts have lost their touch, they just can’t fight the volume of money and exuberance in markets. “Fun and games like this are a symptom of too much liquidity leaving traders emboldened to take trades to excess.” Interest rates are likely to stay low. But fundamentals have a habit of reasserting themselves. And the more stretched markets get, the more likely a snapback becomes.
I wish I knew what discounted cash flow was, but I’m too embarrassed to ask
According to the concept of the “time value of money”, cash that you’re promised in the future is worth less than cash received today, because you can invest today’s money so that it grows tomorrow, or spend it on a larger quantity of goods than you could in the future (assuming that inflation and interest rates are positive, which is not always the case).
For example, if you have £1 and can invest it at an interest rate of 5%, then in a year you will have £1.05. This means the “future value” of £1 in one year is £1.05. Put it the other way around and the “present value” of £1 received in one year is £0.952. This is because £0.952 is the amount that would grow to £1, if invested at 5%.
This is the basis of “discounted cash flow”, or DCF analysis. If you plan to invest in an asset, then you need to have an idea of how much you should be happy to pay for it right now. How can you work that out? Well, when you invest your money in a company’s shares, or a bond, or any other income-producing asset, you are paying a lump sum today for the right to receive a sum or series of sums in the future.
DCF analysis is simply a way of working out what the present value of those expected future cash flows is. For example, one relatively straightforward option when valuing a share is to use the dividend discount model, where the real value of a share is considered to be the present value of the sum of all its future dividends.
This involves estimating future cash flows (easier said than done) and then applying a “discount rate”. The discount rate might be the prevailing interest rate (ie, the return you could get on cash), or more likely the rate you would expect to get on an investment that involves taking similar risks.
As should be clear, DCF analysis is hugely sensitive both to cash-flow estimates and the discount rate applied. The lower the discount rate, the higher the present value of future cash flows.
Sign up for MoneyWeek's newsletters
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
John Stepek is a senior reporter at Bloomberg News and a former editor of MoneyWeek magazine. He graduated from Strathclyde University with a degree in psychology in 1996 and has always been fascinated by the gap between the way the market works in theory and the way it works in practice, and by how our deep-rooted instincts work against our best interests as investors.
He started out in journalism by writing articles about the specific business challenges facing family firms. In 2003, he took a job on the finance desk of Teletext, where he spent two years covering the markets and breaking financial news.
His work has been published in Families in Business, Shares magazine, Spear's Magazine, The Sunday Times, and The Spectator among others. He has also appeared as an expert commentator on BBC Radio 4's Today programme, BBC Radio Scotland, Newsnight, Daily Politics and Bloomberg. His first book, on contrarian investing, The Sceptical Investor, was released in March 2019. You can follow John on Twitter at @john_stepek.
-
India is a new global powerhouse — should you invest?
India’s growth rate has slowed recently, but there is still ample scope for investors to benefit from its development.
By MoneyWeek Published
-
Rightmove: UK asking price growth slows ahead of stamp duty changes
Sellers are adjusting asking prices as it is now too late for buyers to beat the stamp duty deadline
By Marc Shoffman Published
-
India is a new global powerhouse — should you invest?
India’s growth rate has slowed recently, but there is still ample scope for investors to benefit from its development.
By MoneyWeek Published
-
Why Chinese stocks are so far out of favour
There’s little appetite for Chinese stocks despite low valuations.
By MoneyWeek Published
-
Three companies that dominate their markets with critical products
A professional investor tells us where he’d put his money. This week: Charlie Huggins, manager of Wealth Club’s Quality Shares Portfolio, picks three stocks.
By Charlie Huggins Published
-
Should you continue to hold Smithson Investment Trust?
Opinion Smithson Investment Trust, a small- and mid-cap fund, has struggled to live up to lofty expectations, says Rupert Hargreaves.
By Rupert Hargreaves Published
-
Primark owner Associated British Foods is an overlooked gem going cheap — should you buy shares?
Associated British Foods, the owner of Primark, is a family-owned business, which means it is passed over by the increasingly popular passive investment funds. That spells opportunity for private investors, says Jamie Ward.
By Jamie Ward Published
-
Trump's tariffs and a shrinking market for alcohol deal double blow to Diageo
Donald Trump's tariffs are a further headache for drinks giant Diageo, which is already being buffeted by a decline in alcohol consumption.
By Dr Matthew Partridge Published
-
Three stocks in recruitment companies with promising recovery plays
Recruitment agency Robert Walters and its peers are struggling, but now's the time to buy, says Rupert Hargreaves
By Rupert Hargreaves Published
-
Four UK data companies to buy now
Companies that create, harness or turn data into a valuable offering could be sitting on a hugely profitable gold mine. Rupert Hargreaves picks four of the best UK data companies to buy now.
By Rupert Hargreaves Published