Emerging-market investors shun cheap stocks for pricey internet plays
Emerging-market investors are piling into high-priced internet businesses and shunning cheap stocks.


Emerging markets are changing – or at least some of their stockmarkets are. The largest firms in the MSCI Emerging Markets index were once banks, oil firms or miners. Now the top places are held by the Chinese internet giants Alibaba and Tencent, followed by Korean electronics conglomerate Samsung Electronics and Taiwanese chipmaker Taiwan Semiconductor Manufacturing. Further down the top ten you find Meituan-Dianping (a Chinese firm that offers food delivery, online booking and voucher deals), JD.com (China’s Amazon) and Naspers (a South African internet group with investments in several countries). Investors are also flocking to US-listed firms such as MercadoLibre (a Latin American eBay) and SEA (which offers online gaming, ecommerce and digital finance services in Southeast Asia).
All of these stocks are soaring, some by staggering amounts. Meituan-Dianping has gained 250% in a year, while SEA has surged 900% in 18 months. Valuations for the internet firms (the hardware stocks are lower) range from a price/earnings ratio (p/e) of 40-50 for Alibaba and Tencent to meaninglessly high (SEA, valued at $50bn, has yet to make a profit).
Priced for pessimism
We often say that the emerging markets look cheap, but the MSCI Emerging Markets was on a p/e of 17.4 at the end of July. Given that this won’t fully account for the impact of Covid-19 on earnings, a p/e in the high teens doesn’t look like a bargain. However, if you exclude a few of the high-priced tech stocks – most importantly Alibaba and Tencent, which together account for 14% of the index – valuations drop: I’d estimate the rest of the index is on a p/e of around ten to 11. There is a large pool of unloved and cheap stocks that have recovered little since March.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
It’s understandable that investors are wary. Risks are high. Emerging market countries mostly have less leeway to support their economies through this crisis. Many are geared towards commodities; their fortunes depend on how quickly energy and metals prices recover. Others rely on export manufacturing; if globalisation goes into reverse and factories shift back to North America or Europe, that will be a major headwind for their economic development. Individual risks abound: almost every country has worse political leadership than it did a decade ago, for example.
Nonetheless, much of the market is priced as if everything possible will go wrong. That seems unlikely – and if it does, it probably wouldn’t be that great for the high-priced internet stocks either. When the impact of Covid-19 fades, the opportunities this has created should give value investors a much greater chance to excel.
I wish I knew what core-satellite investing was, but I’m too embarrassed to ask
Investing strategies can be split into two broad types. Passive investments aim to earn the same return as the wider market as cheaply as possible, by buying all the stocks in an index such as the FTSE 100 or the S&P 500. Active strategies aim to earn a higher return by only investing in a smaller number of specific stocks or bonds that look particularly attractive. Core-satellite investing tries to combine both approaches to produce a portfolio that has low overall costs but may still be able to beat the market.
The core of the portfolio is one or more passive funds. This investment will usually be as broad as possible: it will either track your main domestic stockmarket index or a global benchmark such as the MSCI World or FTSE World index. You might put 50% of your portfolio in your core fund or funds – the exact amount varies depending on your aims and how much risk you want to take.
The satellites are a series of smaller investments – in this case, you might hold five of these with 10% of the portfolio in each. These will often be active funds in areas in which you think that individual managers have a greater chance to outperform the market: in theory, a skilled manager should have more chance of beating the market in under-researched small stocks than in large firms that are studied by many other managers and analysts. Alternatively, you might choose to use a tracker fund that focuses on a single country or sector if you think it looks very cheap or has excellent growth prospects.
Since each satellite is relatively small compared with the overall portfolio, core-satellite investing is only likely to deliver better performance if the potential returns in the satellites are significantly higher than the core. Portfolios that use lots of mediocre active funds in the satellites (or worse still, in the core) are unlikely to do consistently better than a broad passive fund, but will be more complex to run.
Sign up for MoneyWeek's newsletters
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
Cris Sholto Heaton is an investment analyst and writer who has been contributing to MoneyWeek since 2006 and was managing editor of the magazine between 2016 and 2018. He is especially interested in international investing, believing many investors still focus too much on their home markets and that it pays to take advantage of all the opportunities the world offers. He often writes about Asian equities, international income and global asset allocation.
Cris began his career in financial services consultancy at PwC and Lane Clark & Peacock, before an abrupt change of direction into oil, gas and energy at Petroleum Economist and Platts and subsequently into investment research and writing. In addition to his articles for MoneyWeek, he also works with a number of asset managers, consultancies and financial information providers.
He holds the Chartered Financial Analyst designation and the Investment Management Certificate, as well as degrees in finance and mathematics. He has also studied acting, film-making and photography, and strongly suspects that an awareness of what makes a compelling story is just as important for understanding markets as any amount of qualifications.
-
Ben Cohen: The Ben & Jerry’s co-founder who wants to break away from Unilever
Ben Cohen of Ben & Jerry’s ice cream is seeking to break away from Unilever, the conglomerate he sold out to in 2000. It’s a battle for the soul of the brand synonymous with corporate do-gooding.
By Jane Lewis
-
Trump wants to colonise Mars – will it happen?
Donald Trump wants to plant the US flag on Mars. Could humans really live there?
By Simon Wilson
-
Falling revenues and mounting debt spell trouble for Jumia Technologies
Struggling African e-commerce platform Jumia Technologies looks headed for the exit, says Dr Matthew Partridge.
By Dr Matthew Partridge
-
Next reports £1 billion in annual profits for the first time – what's next for the retailer?
Clothing retailer Next has become only the fourth member of its sector to surpass £1 billion in annual profits. What does this mean for the company's future?
By Dr Matthew Partridge
-
Best of British bargains: cash in on undervalued companies in the UK stock market
Opinion Michael Field, Chief Equity Market Strategist, EMEA, Morningstar, selects three attractive UK stocks where he'd put his money
By Michael Field
-
Building firm Keller presents low debt and ample scope for growth
Geotechnical contractor Keller, which supports vital global infrastructure, boasts rising profits and a cheap valuation
By Dr Mike Tubbs
-
PZ Cussons share price down 75% in last decade – why it's one to watch
Opinion Once-strong consumer-goods business PZ Cussons is out of favour with the market. That spells opportunity for investors, says Jamie Ward
By Jamie Ward
-
Cash in on the biotech sector with specialist trust BioPharma
Opinion BioPharma has an attractive niche in lending to asset-rich biotechnology companies
By Rupert Hargreaves
-
India's stock market decline wipes out $1.3 trillion in market value – can investors stay optimistic?
More than $1 trillion has been wiped off from India's stock market after investors turn to China. Has the emerging-market darling hit rock bottom?
By Alex Rankine
-
Pensions revolution: how to profit from the trends shaping the UK pension system
The UK pension system is one of the biggest in the world. Big changes are under way, says Rupert Hargreaves
By Rupert Hargreaves