Increasing numbers of investors are being targeted by cryptocurrency scams, particularly on social media.
Lloyds Bank has revealed a 23% annual rise in customers reporting being scammed by fake cryptocurrency adverts.
The bank attributes much of this to a new wave of fake crypto adverts circulating on social media, targeting young victims.
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Social media plays host to 66% of crypto scams, particularly on Instagram and Facebook, according to Lloyds research.
Victims lost £10,741 on average to crypto scams, which overtakes the loss on any other type of fraud - up from £7,010 in 2022.
The rise comes as the cost of living continues to bite household finances, and more people are susceptible to ‘get rich quick’ promises, which scammers commonly use.
“Often fraudsters will advertise investments in an asset that doesn’t exist or hasn’t yet been built, so don’t hand over your cash unless you’re 100% confident you’re being sold a genuine, bona fide investment,” says Laura Suter, head of personal finance at AJ Bell.
“Nothing is guaranteed when it comes to investments. If a company you’ve never heard of says it can deliver Guaranteed returns of any amount, don’t touch them with a barge pole.”
The cryptocurrency market has already been under a crackdown from the Financial Conduct Authority (FCA) since earlier this year.
Crypto trading firms have been forced to give first-time investors a ‘cooling-off period’ to ensure investors fully understand the risk. The FCA also banned advertised ‘refer a friend’ bonuses from 8 October.
“The government is pressing ahead with plans to regulate crypto in line with existing financial services, which should help to tighten up the sector,” adds Suter.
“Disturbances in the cryptoverse like the FTX scandal have heightened the global regulatory focus on crypto and the risks it might pose to consumers and financial stability, if left to its own devices.”
Knowing what a crypto scams look like can help you avoid them.
What do crypto scams look like?
There are two main ways to spot crypto scams, according to Lloyds.
The fraudster will pose as an investment manager and tell you that they will invest your money on your behalf, promising huge returns.
The scammer may show you a fake investment account showing funds that are already making a profit, but in reality, there is no genuine investment platform or cryptocurrency involved- the scammer is creating an illusion.
It’s a tactic scammers use to trick you into thinking the investment is real, and you will make a huge return. Once they get as much money as they can out of you, they will simply disappear.
If you’re looking to open an account on a legitimate investment platform like Coinbase or Binance, fraudsters could jump on this opportunity to ‘help you.’
Scammers will either offer guidance in setting up your account or tell you they can set it up on your behalf.
Once you have deposited your funds, scammers will trick you into giving your login details to them or giving them control of your digital wallet, which they can then use to control your invested money.
Lloyds says crypto scams can come in other forms too, for example when you’re asked to pay for something with cryptocurrency. These can be common with romance and impersonation scams.
Experts also warn that despite the scams, entering the crypto market is a risk in itself, and you should mentally prepare to lose all your money when trading crypto.
Suter says: “Crypto is a highly volatile asset in a market which is lightly regulated, so investors must be willing to swallow a whole load of risk before diving in. Crypto poses multiple risks to consumers. Fraud and scams are rife, but even if you buy legitimate crypto, the most obvious risk is the potential for large losses.”
Myron Jobson, Senior Personal Finance Analyst at Interactive Investor recommends not to put all your eggs in one basket when it comes to crypto and to only allocate a small amount of your money.
“Cryptos remain a high-risk investment because of how much and how quickly their value can change unexpectedly,” he says.
“But, whatever your approach to risk, cryptos should only be a small proportion of a well-diversified portfolio.”
How to avoid crypto scams
Sometimes, crypto scams might not be as obvious to spot, so try to spot finer issues first.
Be wary of social media- First things first, question any investment-type post or message on social media, especially crypto-related. Fraudsters can easily spread fake adverts and message you directly. Look out for signs telling you that you are guaranteed a return on your investment that you won’t get anywhere else. And if you get a message out of the blue, it’s most likely a scam.
Know the regulations- The FCA has regulated the crypto market to an extent, so know the rules before entering. ‘Refer a friend’ schemes are now banned, so any adverts like this are most likely scams.
Since October 2023, crypto platforms wishing to market to UK customers have had to register with the FCA for anti-money laundering purposes. You can check if a platform has complied on the FCA's registered cryptoassets webpage.
Plus, the FCA has encouraged more firms to advertise warnings about the risk of losing money, so you can spot which adverts are genuine. Jobson adds: “Regulation of cryptoassets is developing at pace. Promotions targeting UK consumers now fall within the FCA’s remit.
The government also plans to introduce laws for the crypto industry before Parliament by 2024. Progress is being made to protect consumers from fly by night fraudsters operating in the crypto space, but there is still a long way to go before a comprehensive regulatory framework for cryptos is in place.”
Never share your login- A legitimate investing platform will never ask you to share your own login details. So, if you get asked this, don’t give it away, as it’s probably a scam. And you should never transfer funds to another account that isn’t in your name, as at that point, you will have lost control of your money.
Use the FCA website- Fraudsters can easily set up fake websites or social media accounts to imitate legitimate firms. To check if they are genuine, you can go onto the FCA website and find the contact details of the firm that has reached out to you. See if they match the site that you can see.
Vaishali graduated in journalism from Leeds University and she has experience working with the likes of Leicester Mercury, Inews and The Week. She also comes from a marketing background, where she has done copywriting and content creation for businesses.
Currently writing about all things personal finance, Vaishali is passionate about finding the best deals around, whether it's the best credit cards or the cheapest personal loans, as well as sharing top money hacks to help people save and better manage their money.
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