How the financial sector is leveraging cloud applications to drive growth and innovation

SPONSORED CONTENT: The digital-first world has ushered in a new era in banking

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Software is reinventing the world. Over the last decade, new technologies have disrupted virtually every industry, upending old ways of working and unlocking new opportunities. There are very few businesses that haven’t had to rethink their strategies to adapt to these new circumstances, and not even the most established industries are immune from feeling the effects of this shift.

The financial services sector is no exception. Over the past several years, a wave of innovation has swept through the market, driven by both challenger and established banks. These forward-thinking companies have taken advantage of newer technologies like cloud computing platforms, API integrations and mobile applications to deliver banking services to customers in a way that’s faster, more agile and more accessible than in the past.

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