AJ Bell's new app aims to make investing a Dodl

Dodl, AJ Bell’s new app-based investment service, is cheap – although a wider range of investments would be welcome, says David Prosser.

Andy Bell of AJ Bell and his Dodl mascot
AJ Bell’s chief executive Andy Bell with the Dodl mascot
(Image credit: © Dodl/AJ Bell)

As inflation continues to rise, it’s good to see that prices aren’t going through the roof everywhere. The launch last week of Dodl, a low-cost app-based service from stockbroker AJ Bell, marks the latest round in a price war between investment-platform providers – some welcome good news for savers and investors.

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David Prosser
Business Columnist

David Prosser is a regular MoneyWeek columnist, writing on small business and entrepreneurship, as well as pensions and other forms of tax-efficient savings and investments. David has been a financial journalist for almost 30 years, specialising initially in personal finance, and then in broader business coverage. He has worked for national newspaper groups including The Financial Times, The Guardian and Observer, Express Newspapers and, most recently, The Independent, where he served for more than three years as business editor.