How St Ives became St Tropez as the recovery drives prices sky high

Merryn Somerset Webb finds herself at the epicentre of Britain’s V-shaped recovery as pent-up demand flows straight into Cornwall’s restaurants and beaches.

Tourists in St Ives
The world and its spouse has descended on Cornwall
(Image credit: © Matt Cardy/Getty Images)

I’m in Cornwall – and I am very much not alone. Last weekend the news channels were gleefully reporting that there were more people here than in London. Our drive here – admittedly from Edinburgh – took 14 hours. There were 2,500 cars in the car park at Harlyn Bay, a very popular north coast beach on Monday morning; I have never seen so many Land Rover Discoverys in one place.

I spent an hour on the phone before we left Scotland trying to book a dinner reservation. I finally scored a table at a not-quite-on-the-sea place in a south coast village. At 5pm. For an hour. Prices are following demand: a surfing lesson for seven? £380. Coffee and croissant for 3? £21. “Hamptons prices,” gasped an impressed New York friend.

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Merryn Somerset Webb
Former editor in chief, MoneyWeek