What's to be done about the post-Covid dearth of baristas?

The economy is reopening, but who will staff the bars, cafes and nail salons?

At the time of the referendum on leaving the EU, official estimates put the number of people from the rest of Europe living and working in the UK at roughly three million. As it turns out, that was wildly wrong. Last week, we learned that 5.3 million have applied for “settled status” in the UK, the scheme that allows anyone from the EU already in the country to stay permanently. There might, of course, have been many more. There will be plenty who have decided to go home, especially with so much of the economy locked down over the last year. Even so, there were at least two million more than were counted. The British economy, in other words, has been relying on hiring lots of cheap staff mainly from eastern Europe, Spain and Portugal. Now we’ve left the EU and ended free movement, the labour crunch is going to hurt.

You really can’t get the staff

We are already starting to see the signs of that. It has been disguised to some degree by the Covid-19 epidemic, which has closed tens of thousands of businesses, especially in relatively low-paid sectors such as hospitality and retail. After all, a restaurant that has been forced to close doesn’t worry too much about whether it has anyone to wait on tables. Nor does a shut nail salon worry about who’s going to do the manicures. But as we start to open up again, it is going to become painfully clear that the staff are simply not available anymore, and certainly not at minimum wage.  

Companies are already getting anxious about that. UKHospitality reported last week that its members were short of 188,000 staff as they started to reopen. The London based Caravan chain has been giving customers a £100 voucher if they can recommend a potential employee. The Hawksmoor chain is offering bonuses of up to £2,000 to staff who recommend friends for jobs. Both the pub chains Marston’s and Mitchells & Butlers have said they are struggling to find workers. And that’s when the economy is still partially locked down and many businesses are operating at half of normal capacity. When the economy is completely back to normal, it will become far more difficult to find people. In some cases, it will simply be impossible. 

We will see the consequences of that played out right across the economy. First, wages will rise far faster than expected. They are already rising by 4% a year, well ahead of inflation even though that is ticking up as well. But with the market so tight, expect wages to start rising in the 6%-7% range. In some quarters, the figure might even hit 10%. After all, the only real way to attract staff is to pay more. If a company can’t afford that, then that is tough: it probably needs to find ways of operating more efficiently. 

Adjusting to a new normal

Whole industries will hardly be viable anymore. We have five times as many coffee shops as we did at the start of the century, but many of them relied on an endless supply of cheap labour. Add 20% to the wage bill and they will have to close. The same may be true for fruit farming, pubs, cleaning agencies, shops, and many others. We will see a wave of business closures. Profits at big companies will also come under pressure as they have to pay more to fill vacancies. Any labour-intensive businesses – most hospitality chains and every retailer, and the web delivery and logistics companies – will be far less profitable over the next few years. There will also be bottlenecks as staff become unavailable and get replaced by machines. 

It may well have been the right decision to end the UK’s excessive dependence on cheap, imported workers. It created an economy where companies relied on an endless supply of migrant staff: it was low-wage, low-productivity and didn’t do much for growth per person even if it boosted total output. But it is only now that we are starting to find out just how reliant businesses had become on them. Getting over that at the same time as recovering from Covid-19 is going to come as a huge shock to the economy – and it is one we have not yet even started to adjust to.  

Recommended

Has passive investing created a stockmarket bubble?
Sponsored

Has passive investing created a stockmarket bubble?

Over the past two decades, investors have been switching from buying actively managed investment funds to buying passive funds that simply track a mar…
28 Sep 2021
Why are people panicking about fuel shortages?
UK Economy

Why are people panicking about fuel shortages?

With huge queues forming at petrol stations around the country, Saloni Sardana looks at the reasons behind the fuel shortage and asks how long it's l…
28 Sep 2021
Why investors should beware of corporate waffle
Investment strategy

Why investors should beware of corporate waffle

When top executives try to retreat behind impenetrable jargon, investors should be very sceptical, says John Stepek.
28 Sep 2021
Ensign Group: profiting from US private care
Trading

Ensign Group: profiting from US private care

Nursing and care-home specialist Ensign Group should thrive as Americans age. Matthew Partridge picks the best way to play it.
28 Sep 2021

Most Popular

A nightmare 1970s scenario for investors is edging closer
Investment strategy

A nightmare 1970s scenario for investors is edging closer

Inflation need not be a worry unless it is driven by labour market shortages. Unfortunately, writes macroeconomist Philip Pilkington, that’s exactly w…
17 Sep 2021
What really causes inflation? Here’s what prices since 1970 tell us
Inflation

What really causes inflation? Here’s what prices since 1970 tell us

As UK inflation hits 3.2%, Dominic Frisby compares the cost of living 50 years ago with that of today, and explains how debt drives prices higher.
15 Sep 2021
The times may be changing, but don’t change how you invest
Small cap stocks

The times may be changing, but don’t change how you invest

We are living in strange times. But the basics of investing remain the same: buy fairly-priced stocks that can provide an income. And there are few be…
13 Sep 2021