Editor's letter

Get ready to say “hello” to inflation

With the collapse of both supply and demand, this was no ordinary recession. But as the world returns to normal, supply will remain subdued as demand explodes. That can only mean one thing, says Merryn Somerset Webb: inflation.

The post-Covid-19 world will be much the same as the pre-Covid-19 one in lots of ways. We will drift back to our offices. We will flood back to bars and restaurants. We will cram on to planes and cruise ships to catch up on the sunshine and rosé we have mostly missed out on over the last nine months. But one thing might seem a little different: the recovery. We told you at the very start of the crisis that it was something we hadn’t witnessed before – simultaneous demand and supply shocks. Demand collapsed as we were confined to our homes. Supply collapsed as factories shut and transport routes withered. This was no ordinary recession. 

It still isn’t. Unemployment has stayed relatively low in the UK so far and has fallen to 6.7% in the US – which may continue given that many US firms will only be able to turn their state-backed loans into grants by showing they have rehired laid-off workers by the end of the year. Consumer confidence has recovered bizarrely fast (reaching a ten-month high earlier this month). And most unusually of all, bank deposits have soared. 

As James Ferguson of MacroStrategy notes, private-sector household deposits in the US are up $2.2trn since the US government started handing out cash directly to the population. Add in business deposits and the number is close to $3trn. In the UK, Bank of England chief economist Andy Haldane reckons we have built up £100bn of “excess savings”. The result? Demand is back big time and once the rest of the Covid-19 restrictions are gone (once you’ve vaccinated the over-80s, 90% of the mortality risk is out of the equation) it should boom some more. That suggests a much faster recovery than those of us who associate recession and recovery with the aftermath of the great financial crisis (when newly printed money got stuck in the banking system) might have expected. 

But here’s the thing. That sharp rise in demand is not being met by supply, something those of us brought up in an age of get-anything-you-like-anytime-globalisation simply aren’t used to. If you’ve been trying to buy, say, a house, or perhaps a high-performance, remote-control monster truck for your son for Christmas, you’ll know what I mean. One sign of the scramble to refill warehouses? Having collapsed in March and April, large truck sales are booming, says James. Some say that the defining phrase of 2020 will be “you’re on mute”. For me it is “out of stock”. Rising demand meets static supply? We all know what that means. Get ready to say hello to inflation.

The return of inflation – if it happens – will mark a huge turning point. We’ve been used to very low inflation – so much so that even 2%-3% might make a huge difference to how we invest (and feel), particularly if interest rates on savings don’t rise to compensate us (they won’t). You may be worried about actual wealth taxes (with good reason). But if inflation takes off and rates stay low, the dynamics of the next decade, for those who take no action, could be just one long wealth tax. Gold is one place to hide (see page 18). Equities are another – see this week's magazine for our writers’ top tips for 2021. Finally, I’d love it if you would listen to next week’s podcast (moneyweek.com/podcasts) with top strategist Russell Napier (out on 22 December). Do that and you will definitely be better prepared for 2021 than most.

Recommended

When lockdown ends, be prepared for an inflationary surprise
UK Economy

When lockdown ends, be prepared for an inflationary surprise

The government is pouring more money into the economy to tide businesses over the latest lockdown. Once lockdown ends, says John Stepek,we should see …
5 Jan 2021
It’s time investors prepared for inflation
Inflation

It’s time investors prepared for inflation

A lot of people seem to think that big price rises are a thing of the past. But investors could be hit with a few inflationary surprises in the coming…
18 Dec 2020
Grab your gold: inflation is coming
Inflation

Grab your gold: inflation is coming

Inflation remains under control for now. But expect it to pick up both soon and sharply.
11 Dec 2020
Too embarrassed to ask: what is inflation?
Too embarrassed to ask

Too embarrassed to ask: what is inflation?

While coming up with a precise definition for inflation is tricky, for most of us it boils down to one simple question.
8 Dec 2020

Most Popular

A simple way to profit from the next big trend change in the markets
Investment strategy

A simple way to profit from the next big trend change in the markets

Change is coming to the markets as the tech-stock bull market of the 2010s is replaced by a new cycle of rising commodity prices. John Stepek explains…
14 Jan 2021
Forget austerity – governments and central banks have no intention of cutting back
Global Economy

Forget austerity – governments and central banks have no intention of cutting back

Once the pandemic is over will we return to an era of austerity to pay for all the stimulus? Not likely, says John Stepek. The money will continue to …
15 Jan 2021
Here’s why markets have shrugged off the US political turmoil
Investment strategy

Here’s why markets have shrugged off the US political turmoil

Despite all the current political shenanigans in the US, markets couldn’t seem to care less. John Stepek explains why, and what it means for your mone…
7 Jan 2021
Free 6 issue trial then continue to