How “pent-up demand” could drive a V-shaped economic recovery

“Pent-up demand” is usually a myth. But not this time. The Covid lockdown has created genuine pent-up demand, says Merryn Somerset Webb. That’s now being released.

Bournemouth beach © GLYN KIRK/AFP via Getty Images
People want to get out © Getty
(Image credit: Bournemouth beach © GLYN KIRK/AFP via Getty Images)

Last Thursday, thousands of people descended on Bournemouth beach – a popular spot in the south of the UK. They sunbathed close to each other, picnicked, swam, drank, played and left many tonnes of rubbish behind. Local authorities, panicked by potential Covid-19 spreading, declared themselves “absolutely appalled” at the “irresponsible . . . actions of so many people” – and promptly issued 558 parking tickets.

However, there is another way to look at this and similarly crowded US beaches. Both may be less a disaster-in-waiting and more a sign of the pent-up demand that, in normal life, would make a V-shaped economic recovery likely in the developed world.

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Merryn Somerset Webb
Former editor in chief, MoneyWeek