If you’d invested in: EasyJet and WPP

If only…

EasyJet share price

Low-cost airline easyJet (LSE: EZJ) has had a good year. It carried almost 10% more passengers in 2017 than in 2016. Its load factor (which measures the number of passengers as a proportion of the number of seats available) increased by 1.6 percentage points to 93%. In December, the airline also announced an expansion in Germany by buying part of collapsed carrier Air Berlin’s operations at Berlin Tegel Airport.

Be glad you didn’t…

WPP share price

Advertising giant WPP (LSE: WPP) saw its share price fall by more than 25% in 2017. In the first nine months, WPP’s like-for-like revenue fell by 0.9% as huge customers cut marketing budgets after questioning the effectiveness of buying online advertisements through media firms, rather than turning to Google. As a result, WPP cut its forecast for the third time in October and now expects to see flat like-for-like net sales growth for the full year.