Chart of the week: “shrinkflation” hits the chocolate market

Toblerone, Quality Street and Creme Eggs have all been hit by “shrinkflation”, with customers getting less for more after the price of cocoa butter soared – up 40% this year alone.

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Toblerone isn't the only famous chocolate to have suffered "shrinkflation" a reduction in portion size for the same price, says Emiko Terazono in the FT. In recent years a 1kg Quality Street tin has been cut to 820g, and six Creme Eggs have become five.

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