"Shell-shocked chocolate lovers launch campaign after Cadbury downsize on Creme Eggs box." That was the outraged headline in the Daily Mail this week. You can see why. Cadbury cut the number of Creme Eggs in a multipack from six to five, and recommended only a small price move to reflect the change. Most retailers are sticking with their £2 price tag. That's not all: the firm has changed the chocolate used from Dairy Milk to "standard traditional Cadbury milk chocolate".
You may not be bothered by this. Perhaps you think that if people paid more than £2 for nearly 1,000 calories of sugar the world would be a better place anyway. But think about it in terms of the direction of prices in the UK and it's pretty interesting. Getting fewer eggs for the same price is the same as paying more for each egg (7% more under Cadbury's recommended prices). So at first glance, you'd think this change is a symptom of inflation brewing in the UK.
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