Clinton Cards has jumped 9% in morning trading after releasing positive like-for-like (LFL) sales figures for the crucial Christmas period.
Total LFL group sales were up 0.4% in the five weeks to the 1st of January with Clintons stores up 0.8% while the Birthdays UK subsidiary was down 2.7%.
Over the 22 weeks to the beginning of 2012 like-for-like sales for the group were down 1.4%.
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Clintons new Chief Executive, Darcy Willson-Rymer, described the Christmas results as "positive" but added: "there is clearly more work to be done and I am looking at this within my strategic review. Despite a tough retail climate, we remain in line with the Board's expectations."
Shares in Clinton Cards have fallen 57% in the last 12 months.
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