Cello optimistic for 2013

Marketing firm Cello Group reported that 2012 trading had been in line with expectations and it was 'in good stead' as it went into the new year.

Marketing firm Cello Group reported that 2012 trading had been in line with expectations and it was 'in good stead' as it went into the new year.

The firm said its Cello Health division enjoyed an encouraging new business period in the last quarter of 2012, which provided confidence for the start to 2013.

After a challenging first half to 2012, reflecting a marked slowdown in demand for insight services, its Cello Consumer arm enjoyed the anticipated recovery in activity in the second half.

This resulted in the division delivering a full year headline performance in line with expectations, with a recovery of headline operating margins, the company said.

Cello Consumer enjoyed "decent new business momentum" in the last quarter of 2012, which would underpin expectations for the business for 2013, the group added.

New business wins included mandates from companies including Britvic, Glasgow 2014 Commonwealth Games, Coca-Cola, General Motors and HSBC.

"Following the successful restructuring of the Group into Cello Health and Cello Consumer, good momentum in client bookings in the last quarter of 2012 puts the Group in good stead as we begin the new year," the statement said.

"Although mindful of the challenging global outlook amongst multinational clients, the board is optimistic of a solid outcome for 2013."

The firm's shares were up 7.7% to 42p at 10:00.

Recommended

The MoneyWeek Podcast: picking stocks is fun, but you need to do your homework
Investment strategy

The MoneyWeek Podcast: picking stocks is fun, but you need to do your homework

John Stepek talks to Steve Clapham, investor, analyst and author of The Smart Money Method, about the dangers in picking individual stocks and why you…
8 Apr 2021
BP looks set to return more money to shareholders as it beats expectations
Energy stocks

BP looks set to return more money to shareholders as it beats expectations

Oil major BP is to embark on a share buyback programme after significantly reducing its debts. Saloni Sardana looks at what it means for your portfoli…
6 Apr 2021
Deliveroo has hit the market – but it’s not getting the warmest welcome
UK stockmarkets

Deliveroo has hit the market – but it’s not getting the warmest welcome

Food delivery company Deliveroo made its debut on the stockmarket this morning. But with the share price sliding by 30% straight away, it’s not made t…
31 Mar 2021
Three stocks to buy now that will come back stronger after Covid-19
Share tips

Three stocks to buy now that will come back stronger after Covid-19

Professional investor Ed Wielechowski of Odyssean Capital, chooses three compelling stocks that should thrive in a post-pandemic world.
29 Mar 2021

Most Popular

The bitcoin bubble will burst: here’s how to play it
Bitcoin

The bitcoin bubble will burst: here’s how to play it

The cryptocurrency’s price has soared far beyond its fundamentals, says Matthew Partridge. Here, he looks at how to short bitcoin.
12 Apr 2021
What does the Coinbase listing mean for bitcoin and other cryptocurrencies?
Bitcoin

What does the Coinbase listing mean for bitcoin and other cryptocurrencies?

As the bitcoin price hit new highs, the world's biggest cryptocurrency exchange, Coinbase, listed on the stockmarket. John Stepek looks at what that m…
15 Apr 2021
Properties for sale for around £400,000
Houses for sale

Properties for sale for around £400,000

From a converted church in Banffshire with views towards the Cairngorms National Park, to a period property in the Georgian market town of Beverley, e…
2 Apr 2021