More Sohn tips (see the original article here). Eashwar Krishnan of Tybourne Capital looked at the Asian media industry. He talked about the low levels of ad spend in Asia relative to GDP (around 1%) and the very low ad rates (about 20 times less in India than in the US for example). That's despite the fact that consumer spending is rising much faster in Asia than elsewhere.
He expects ad rates to rise at double digit rates "for years"; he is convinced that there is scope for fast rising profits across the sector; and notes too that changes in the pay-TV industry will allow content providers to take more of the total revenues than they currently do.
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