Facebook faces further fights over news
Facebook has restored news to its Australian users. But its problems won’t stop there.
Last week Facebook made a dramatic U-turn, announcing that it will restore news to its Australian users, says the BBC. Facebook had blocked news after a dispute over a law that “would force it and Google to pay news publishers for content”. While the government claims that the rules will set up a “fairer negotiation process” between the tech giants and news companies over the value of news content, Google and Facebook insist they are unfair, since “it gets little commercial gain from news content”.
The reversal isn’t a complete defeat for Facebook, says the Financial Times. The Australian government has agreed to make changes “that grant Facebook more leeway to negotiate with publishers”. The concessions will give it more “bargaining power” in its talks with News Corp, “the world’s most powerful publisher”. While Facebook has been negotiating with News Corp since December 2017, talks had broken down over what Facebook had considered an “exorbitant price” for the group’s news content.
Still, Facebook’s problems won’t stop with Australia, say Jeff Horwitz and Sarah Needleman in The Wall Street Journal. Australian officials are advising their counterparts “from Canada, Germany, France and Finland” about bringing in “similar rules”. While Facebook is making voluntary payments “of hundreds of millions” to media “partners” to stave off such regulation, the amount of money it is being forced to pay could increase. The costs may even become so “significant” that its margins will disapp
MoneyWeek
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