This fintech stock is part of the future of money
Financial technology stocks have sold off in recent months, but companies such as SoFi Technologies offer attractive long-term prospects

Financial technology stocks – the fintech companies disrupting how we use and manage money in the digital age – have struggled in difficult markets this year. Their 30% fall is almost twice that of technology stocks generally and nearly three times the US stockmarket overall. You might well begin to think the much-heralded financial revolution from a sector that’s given us star stocks like Paypal and Square (now called Block) has collapsed. But this isn’t true – get it right and the potential rewards from using technology to muscle in on the daily financial needs of hundreds of millions of people every hour of every day remain huge, with double-digit long-term growth rates widely predicted.
The setback is less a loss of confidence in fintech as a concept, and more a correction of stockmarket overexuberance. The pandemic saw big take-up of fintech apps for sending money, buying goods or even trading cryptocurrency online. The companies involved – whether dealing with consumers or automating the back-office – were able to leapfrog years in their business plans overnight. The big opportunities inherent in the digitisation of finance were hitting home with a broadening investor audience.
Excitement led predictably to over-reaction. The fall-out now is reality being baked into prices alongside broader concerns about inflation, interest rates and geopolitics.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Fintech is big but the potential will be realised over years, not months. The weak sentiment is as frustrating for companies as for investors. There are businesses delivering on promises and exceeding expectations, yet their share prices languish. However, these are opportunities if you take a long-term view.
A rollercoaster ride
A good example is small but fast-growing US fintech SoFi Technologies (Nasdaq: SOFI). This business started a decade ago at Stanford University to provide affordable education loans for students using alumni money – the name was originally formed from “Social Finance”. The group is still active in lending, but it’s no longer confined to students – it’s become a broader online financial services provider operating nationwide.
SoFi joined the stockmarket last spring by merging with a special purpose acquisition company (Spac). It hit a high of $24.95 soon after the merger was complete, but the stock has now fallen back to just under $8, an all-time low. But this rollercoaster run is hard to reconcile with the company’s solid financial performance.
Chief executive Anthony Noto – who was formerly chief financial officer at Twitter – recently announced record results with adjusted sales last year climbing over 60% to $1bn for the first time. The company has exceeded its own forecasts for adding new registered clients – what it calls “members” – to reach 3.5 million, up by 87% from the start of the year. And it lifted product sales significantly.
SoFi also announced it’s now a bank in its own right. This gives market presence and should lift margins as it can now take deposits and use these to fund loans directly. It can set its own interest rates and keep this rather than sharing with third party loan providers. That should be beneficial as interest rates rise.
A wide range of services
SoFi has also completed its $1.1bn acquisition of Technisys, an innovative, cloud-based banking technology solution business that can help make its platforms best-in-class, as well expand its existing offering of financial technology capability to third parties.
The company is upbeat and said it will beat analysts’ estimates. Lower costs as a bank, accelerating sales and a rising need for consumer credit in an inflationary environment are positive. Moreover, the breadth of its financial offerings from lending to investing is rare in a relatively young company and in a sector that is dominated by companies focused on one or two narrower activities such as payment processing. What’s more, SoFi’s technological innovation is appealing to younger, newer generations, which should keep working in its favour too.
Analysts see sales rising over 40% a year near term with widening margins. SoFi is small and speculative but, given its record and positive outlook, the depressed price seems close to the bottom, suggesting decent upside appreciation over the next few years.
SoFi’s strong momentum
San Francisco-based SoFi Technologies offers a wide range of online services. These include current and savings accounts – with innovations like early paycheque cashing and cashback deals – as well as issuing credit cards. It also offers cryptocurrency dealing, limit trading and access to public offers including electric carmaker Rivian, last year’s big new issue. Lending accounted for 26% of sales in late 2021 versus 57% in 2020.
These activities suggest scope to deliver in varied conditions. This is augmented by the tech services SoFi offers to companies building their own industry presence. Fintech is a growth area and the firm is investing to build on the $195m of sales last year from delivering technology and know-how to other businesses.
Management sees group sales growing 55% to about $1.6n in this first year as a fully-fledged bank. The key is its “one-stop shop” offering, and using this to attract and retain “members” (through product offers, rewards and general financial and careers advice) and cross-selling across the board. The pandemic-related federal-government moratorium on student loan repayments should be gone by May, paving the way for a resumption in student refinancing, an area where it is active.
Fintech competition is stiff but SoFi’s management deserves credit for delivering on its promises while driving sales faster than anticipated. The underlying business continues to show positive momentum, yet the shares are at nearly $8 – almost a third of their peak last year – giving it a total market cap of $6.6bn. SoFi could appeal to those who like to take a bit of risk and who might reasonably expect to see the price back in the teens over the medium term.
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
Stephen Connolly is the managing director of consultancy Plain Money. He has worked in investment banking and asset management for over 30 years and writes on business and finance topics.
-
Annual house price growth halves to 3.5% – ONS
Average UK house prices rose by just 3.5% in the 12 months to April, as stamp duty changes deterred buyers. What’s the outlook for the rest of 2025?
-
Nationwide pays £100 to millions of people – have you received the payment?
Nationwide has started paying its £100 Fairer Share bonus and expects to complete payments by 4 July. We look at who will get it and when.
-
The British railway industry is in rude health – here's why investors should jump aboard
The railway industry has bounced back from the devastating impact of the pandemic and is entering a new phase of development – and profitability
-
Infrastructure investing: a haven of stable growth amid market turmoil
From booming construction in emerging markets to digital and green transitions, the infrastructure sector offers security, returns and long-term opportunities
-
Resilient and profitable performers will excel in the era of deglobalisation
Opinion James Harries, co-manager, STS Global Income & Growth Trust, selects his favourite stocks as he shares where he'd put his money
-
The costly myth of “sell in May”
Opinion May 2025's strong returns for US stocks have once again shown that putting too much weight on seasonal patterns will only make investors poorer, says Max King
-
Vietnam: a high-growth market going cheap
Opinion The threat of tariffs has shaken Vietnamese stocks, but long-term prospects remain solid, says Max King
-
Who’s driving Tesla?
As Elon Musk steps back from government with his eyes on the stars, investors ask if he’s still behind the wheel at his electric-car maker.
-
Growth trends such as low-carbon grids and AI boost key infrastructure — how to invest
Opinion Richard Sem, partner, head of Europe, and portfolio manager at Pantheon Infrastructure, highlights three favourites as he shares where he'd put his money
-
Investment opportunities in the world of Coca-Cola
There is far more to Coca-Cola than just one giant firm. The companies that bottle and distribute the ubiquitous soft drink are promising investments in their own right.