Intuit: an instinct for business

Intuit, the tax and accounting-software firm, is perfectly placed to profit from the spread of self-employment

Many hope that Covid-19 lockdowns will lead to a permanent shift to more working from home. In fact, people have been opting for different ways of working for years. Hordes of entrepreneurs didn’t need a pandemic to ditch the daily grind and set out to work where, when and how they wanted. They just got on with it.

The success of growing numbers of small businesses, entrepreneurs, freelancers and the self-employed provide a tailwind for Intuit (Nasdaq: INTU), which sells tax and accounting software. It is worth $146bn today, but in the early 1980s it was a kitchen-table start-up in San Francisco. It designed its first software package – Quicken – to help US taxpayers with their official returns. This was before Windows was even launched.

Quicken gained traction and Intuit went on to develop its range of services and products to assist not only individuals but also small businesses. The socio-economic backdrop of the 1980s, with free-market leaders such as Ronald Reagan and Margaret Thatcher promoting enterprise, proved auspicious. Nowadays, Intuit’s activities are built around three key areas with solid brand recognition: TurboTax for personal and business-tax administration; QuickBooks, which offers accounting and financial management for small businesses; and Credit Karma, a recent acquisition offering credit reports and helping people manage their personal finances to improve their credit scores and eligibility for products such as mortgages and car loans.

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All this is likely to add up to a record-breaking $9.5bn of sales in the current financial year, up by a fifth on the previous 12 months, with another breakthrough to nearly $11bn next year. These are impressive numbers, coming on the back of a long record of mostly solid “organic” growth. This is the type of expansion that is “home- grown, rather than created by buying other businesses to boost the numbers, so it is highly prized by the market.

Investors are optimistic because more and more people need to do tax returns and they’re getting more complex. Workers are increasingly running small businesses on the side in the burgeoning gig-economy, while people are always tempted to become self-employed.

During Covid-19, moreover, there has been a sharp rise in new companies being registered as far afield as the US, UK, France, Germany and Japan. Food delivery, and stock trading are just two growth areas.

Covid-19 has accelerated the shift towards self-employment, but digitisation is the underlying cause. Until a few years ago, only big businesses could afford to build a fully-functioning sales presence online.

But now anyone has access to apps and sites such as marketplaces to be used as shopfronts (Shopify is an example). Meanwhile, advertising and influencers pull in customers, while the rapid rise in couriers to deliver goods has also helped. Start-ups can now acquire credibility and the means to build scale quickly and cheaply.

They need help with book keeping, budget management, invoice production, bill paying, payment tracking, and stock management. Intuit presents its services as an “ecosystem” offering everyone a one-stop shop keeping customers close.

Intuit arguably knows more about people’s tax and business affairs than anyone else, which means plenty of cross-selling opportunities. The company has what it takes to maintain its strong position in this growth sector and should see off rivals.

A winner to buy on the dips

Intuit share price chart

(Image credit: Intuit share price chart)

Intuit has always enjoyed a strong and loyal shareholder fan base, and they had plenty to smile about after the group’s latest quarterly figures were released in May.

Quarterly sales of $4.2bn and earnings per share of $6.07 met the group’s own forecasts. Performance was strong across the board, with the Credit Karma credit-reference division achieving record quarterly revenues of $316m.

Of the two dozen analysts covering Intuit, almost all recommend buying the shares and see them continuing to beat the broader market.

The consensus forecast is for sales to hit $10.9bn in 2022, up from $7.7bn in the last full year reported. Operating cash flow should reach $4.3bn, up from $2.4bn.

I see nothing to disrupt the ongoing trend of more small businesses, freelancers and the self-employed as people eschew corporate life in favour of going it alone. There is plenty of official data to support this. In the UK, for example, since 1980 the number of individual self-employed workers has nearly tripled, according to the Institute for Fiscal Studies.

Intuit has demonstrated that it knows how to serve these users, and its competitors look highly unlikely to catch up with it.

Note too that only 5% of sales currently take place outside the US so there are big opportunities to build a presence in foreign markets – entrepreneurialism is everywhere.

The stock should therefore keep outperforming. The shares don’t look cheap on a forward price/earnings (p/e) multiple of around 50 but the short and long-term record vindicate confidence in the management and the business model. Long-term investors can confidently pick up the shares in this high-quality growth business during periods of market weakness.

Stephen Connolly writes on markets and finance and has worked in investment banking and asset management for nearly 30 years (

Investment columnist

Stephen Connolly is the managing director of consultancy Plain Money. He has worked in investment banking and asset management for over 30 years and writes on business and finance topics.